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Kiran Rufus-Toye
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Decks in this class (32)
Theme 1 - 1.1 The market
What is a dynamic market 1,
What is market share 2,
What is market size 3
23
cards
Theme 1 - 1.2 Market research
What is qualitative data 1,
What is quantitative date 2,
What is product orientation 3
15
cards
Theme 1 - 1.3 Market positioning
What is market mapping 1,
What is added value 2,
What is competitive advantage 3
6
cards
Theme 1 - 2.1 and 1.2.2 Supply and Demand
Whats a substitute good 1,
Whats a complementary good 2,
What are demographics 3
14
cards
Theme 1- 2.3 and 1- 2.4 Market equilibrium and PED
What is price elasticity of demand 1,
What is elastic demand 2,
What is inelastic demand 3
7
cards
Theme 1- 2.5 YED
What is income elasticity of dema...,
What the formula for yed 2,
How can you tell if a good is a n...
4
cards
Theme 1-3.1 Product service design
What is the design mix 1,
What are aesthetics 2,
What is the function of a product 3
6
cards
Theme 1 - 3.2 Branding and promotion
What s a strong brand image 1,
What are the different ways a bus...,
What is a unique selling point 3
7
cards
Theme 1 - 3.3 Pricing strategies
What is competitive pricing 1,
What is cost plus pricing 2,
What is price skimming 3
9
cards
Theme 1 - 3.4 Distribution
What s a distribution channel 1
1
cards
Theme 1 - 3.5 Models and Marketing strategy
What is the product life cycle 1,
What is b2b and b2c marketing bus...,
What is the boston matrix 3
10
cards
Theme 1 - 4.1 Approaches to staffing
What is multi skilling 1,
What s collective bargaining 2,
What s flexitime 3
11
cards
Theme 1 - 4.2 Recruitment
What is internal recruitment 1,
What is external recruitment 2,
What are the advantages of intern...
14
cards
Theme 1 - 4.3 Organisational structures
What is chain of command 1,
What is span of control 2,
What is a flat structure 3
10
cards
Theme 1 - 4.4 Motivation
What is job enrichment 1,
What is job enlargement 2,
What is job rotation 3
10
cards
Theme 1 - 4.5 Leadership styles
What is management 1,
What is leadership 2,
What is an autocratic leadership ...
6
cards
Theme 1 - 5.1 and 1 - 5.2 Role of an entrepreneuaur and Entrepreneurial motives and characteristics
What is an entrepreneur 1,
What is innovation 2,
What are the reasons that people ...
6
cards
Theme 1 - 5.3 and 1 - 5.4 Business objectives and Forms of businesses
What is sales maximisation 1,
What is a sole trader 2,
What is a public limited company ...
14
cards
Theme 1 - 5.5 Business choices
What is opportunity cost 1,
What is a trade off 2
2
cards
Theme 4 - 1.1 Global Marketing
What is an economy 1,
What are the main indicators of g...,
What is global marketing 3
11
cards
Theme 4 - 3.2 - Global niche markets
What is cultural diversity 1,
What is cultural sensitivity 2,
What is a global niche market 3
3
cards
Theme 4 - 1.2 - International trade
What is specialisation 1,
What are the advantages to specia...,
What is fdi 3
8
cards
Theme 4 - 1.3 International trade
What is globalisation 1,
What is trade liberalisation 2,
Why do governments impose barrier...
6
cards
Theme 4 - 1.4 protectionism
What is protectionism 1,
What is a tariff 2,
What are the advantages of tariff 3
8
cards
Theme 4 - 1.5
What is a trading bloc 1,
What are the advantages to a trad...,
What are the disadvantages to a t...
3
cards
Theme 2 - 1.1 Internal and external sources of finance
What is owners capital 1,
What is retained profit 2,
What is an asset 3
3
cards
Theme 2 - 1.2 External finance
What are the different sources of...,
What are the different methods of...
2
cards
Theme 2 - 1.3 Liability
What is limited liability 1,
What is unlimited liability 2,
What does bankrupt mean 3
4
cards
Theme 2 - 1.4 Planning and Cashflow
What s a cash flow forecast 1,
What is a business plan 2,
Why do businesses create a busine...
3
cards
Theme 2 - 2.1 Sales forecasting
What is a sales forecast 1,
What are consumer trends 2,
What are economic variables 3
6
cards
Theme 2 - 2.2 and 2- 2.3 Costs and revenues
What is a fixed cost 1,
What is a variable cost 2,
How is sales revenue calculated 3
6
cards
Theme 3 - 1.2 Porters And Ansoffs Matrix
What s ansoffs matrix 1,
What are the four sections of ans...,
What is porters strategic matrix 3
4
cards
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