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By:
James Dix
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Decks in this class (42)
Formulas
Market share 1,
Ped 2,
Yed 3
35
cards
1.1.1 The Market
Definition of a market 1,
Definition of a mass market 2,
Definition of a niche market 3
39
cards
1.1.2 Market Research
Definition of market orientation 1,
3 key points of market orientation 2,
3 tools for market orientation 3
29
cards
1.1.3 Market Positioning
Definition of market positioning 1,
Definition of market mapping 2,
4 key points of market mapping 3
11
cards
1.2 S/D PED YED
Definition of demand 1,
Describe the inverse relationship...,
7 non price factors affecting dem...
26
cards
1.3.1 Product Design
What is the marketing mix used for 1,
What are the 4 p s of the marketi...,
3 key points of the marketing mix 3
18
cards
1.3.2 Branding Promotion
Definition of promotion 1,
7 methods of promotion 2,
Definition of advertising 3
38
cards
1.3.3 Pricing Strategies
Definition of cost plus 1,
Definition of price skimming 2,
Definition of penetration 3
14
cards
1.3.4 Distribution
Definition of distribution channel 1,
How does the 4 stage channel work 2,
How does the 3 stage channel work 3
6
cards
1.3.5 Marketing Strategy
Definition of product life cycle 1,
What are the 5 stages in the prod...,
What is the cash flow at each sta...
23
cards
1.4.1 Approaches to Staffing
How can staff be seen as an asset 1,
How can staff be seen as a cost 2,
Definition of flexible working 3
11
cards
1.4.2 Recruitment, Selection and Training
Definition of recruitment 1,
Definition of selection 2,
5 steps in the recruitment process 3
15
cards
1.4.3 Organisational Design
Definition of organistational str...,
Definition of hierarchy 2,
Definition of chain of command 3
15
cards
1.4.4 Motivation
Definition of motivation 1,
How does motivation affect produc...,
How does motivation affect reliab...
41
cards
1.4.5 Leadership
Definition of leadership 1,
Definition of management 2,
5 characteristics of leadership 3
17
cards
1.5 Entrepreneurs
Definition of entrepreneur 1,
3 things an entrepreneur does 2,
Definition of intrapreneurship 3
44
cards
4.1.1
How is growth rate of a country m...,
Definition of an emerging economy 2,
How does uk compare to emerging e...
13
cards
4.1.2
Definition of imports 1,
Definition of exports 2,
Definition of specialisation 3
10
cards
4.1.3
Definition of trade liberalisation 1,
2 benefits of trade liberalisation 2,
2 drawbacks of trade liberalisati...
11
cards
4.1.4
Definition of protectionism 1,
Definition of a tariff 2,
Definition of a quota 3
12
cards
4.1.5
Definition of a trading bloc 1,
What is the eu 2,
What is the asean 3
6
cards
4.2.1
What is a push factor 1,
2 push factors 2,
What is a pull factor 3
11
cards
4.2.2 / 4.2.3
5 factors when assessing a new ma...,
What is infrastructure 2,
What is ease of doing business 3
7
cards
4.2.4
Definition of a merger 1,
Definition of a joint venture 2,
5 reasons for mergers or joint ve...
5
cards
4.2.5
Definition of global competitiven...,
Explain effect on a business for ...,
Explain effect on a business for ...
9
cards
4.3.1
Definition of global marketing st...,
Definition of glocalisation 2,
Definition of ethnocentric 3
19
cards
4.3.2
Definition of cultural diversity 1,
Definition of a global niche mark...,
6 features of a global niche mark...
7
cards
4.3.3
6 considerations for businesses 1,
How does adapting to cultural and...,
How to adapt to cultural differen...
8
cards
4.4.1
Definition of a mnc 1,
3 advantages of a mnc for economy...,
3 disadvantages of a mnc for econ...
12
cards
4.4.2
Definition of business ethics 1,
3 examples of stakeholder conflic...,
2 examples of marketing considera...
5
cards
4.4.3
4 ways to control mncs 1,
How does political influence cont...,
How does legal control control mn...
5
cards
2.1
Definition of owner s capital 1,
Definition of retained profit 2,
Definition of sale of assets 3
19
cards
2.2
Definition of sales forecast 1,
4 focuses of sales forecast 2,
3 ways consumer trends affect sal...
34
cards
2.3
Definition of gross profit 1,
Formula of gross profit 2,
Definition of operating profit 3
33
cards
2.4
Definition of production 1,
Definition of job production 2,
Definition of flow production 3
60
cards
2.5
Impact of currency appreciation 1,
Impact of currency depreciation 2,
3 impacts of rising interest rates 3
23
cards
3.1
Definition of an aim 1,
Definition of a mission statement 2,
What is the purpose of a mission ...
52
cards
3.2
6 reasons to grow 1,
What is economies of scale 2,
What is internal economies of sca...
23
cards
3.3
How to calculate a 3 month moving...,
5 limits of quantitative sales fo...,
Definition of quantitative sales ...
17
cards
3.4
Definition of short term 1,
Definition of long term 2,
5 examples of short termist appro...
19
cards
3.5
Definition of liquidity 1,
Definition of non current assets 2,
Definition of current assets 3
18
cards
3.6
3 ways business size cause change 1,
2 ways poor performance cause cha...,
How does new ownership cause chan...
10
cards
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Business
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