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Sophia Machanet
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Decks in this class (41)
Market Terms
Market 1,
Mass market 2,
Niche market 3
7
cards
1.1.1 dynamic markets
Definition dynamic markets 1,
What do businesses have to do in ...,
Form of dynamic market 3
13
cards
1.1.1 Mass Niche
Definition mass market 1,
Aim mass market 2,
Characteristics mass market 3
11
cards
1.1.1 Market share
Market share definition 1,
Market share formular 2,
Advantages of high market share 3
8
cards
1.1.1 Competition
What does business need to do in ...,
Homogeneous markets 2,
Marketing mix 3
11
cards
1.1.1 Innovation
Definitionn innovation 1,
Definition invention 2,
Difference between invention inno...
8
cards
1.1.2 market/product orientation
Definition product oriented 1,
When is product oriented appropri...,
Product oriented examples 3
9
cards
1.1.2 primary/secondary market research
Why market research 1,
Definition primary data 2,
Definition secondary data 3
21
cards
1.1.2 market segmentation
Definition market segmentation 1,
Market segmentation kinds 2,
What use of it can we use to supp...
5
cards
1.1.3 Market positioning
Market positioning important part...,
The role of market positioning in...,
A useful framework for analysing ...
14
cards
1.2.1 Demand
Definition demand 1,
Price and demand 2,
Non price factors that influence ...
10
cards
1.2.2 Supply
Supply definition 1,
Price and supply 2,
Non price factors affecting supply 3
8
cards
1.2.3 the Market
Definition equilibrium 1,
Equilibrium graph 2,
What will a rise of demand do 3
6
cards
1.2.4 Price elasticity of demand
Price inelastic demand 1,
Price elastic demand 2,
Ped formula 3
12
cards
1.2.5 YED Income elasticity of demand
Income elasticity of demand 1,
Formula for calculating income el...,
Normal necessities 3
7
cards
1.3.1 Product Design
What are the three elements of th...,
Define function in the context of...,
What does aesthetics refer to in ...
11
cards
1.3.2 Branding and promotion
Definition branding 1,
Advantages of branding 2,
Types of brand 3
12
cards
1.3.3 pricing strategies
Price strategies when launching n...,
Advantages and disadvantages of p...,
Advantages and disadvantages of p...
7
cards
1.3.4 Distribution
What is the primary objective of ...,
What are the four common distribu...,
How is a distribution channel def...
15
cards
1.3.5 Marketing strategy
Definition marketing startegy 1,
What is product life cylce 2,
Stages product life cycle 3
16
cards
1.4.1 Approaches to staffing
Staff as asset 1,
Staff as cost 2,
Benefits limitations staff as ass...
13
cards
1.4.2 Recruitment and selection
Recruitement definition 1,
Selection definiton 2,
Recruitement process 3
7
cards
1.4.3 organisational structure
Tall structure def 1,
Tall structure 2,
Flat structure def 3
13
cards
1.5.1 Role of an Entrepreneur
Definition entrepeneur 1,
Reasons to start a business 2,
Steps to setting up a business 3
20
cards
1.5.2 Entrelpreneurial motives an characteristics
Definition of entrepreneurial cha...,
Definition of entrepreneurial mot...,
Entrepreneurial characteristics 3
9
cards
1.5.3 Business objectives
Definition of business objectives 1,
What does smart stand for 2,
What is survivial as a business o...
14
cards
1.5.4 forms of businesses
Defintion business forms 1,
Limited liabilty 2,
Unlimited liability 3
17
cards
1.5.5 Business choices
Opportunity cost definition 1,
The problem why opportunity cost 2,
Defintion trade off 3
4
cards
1.5.6 Moving from entrepreneur to leader
Definition leader 1,
Difficulties moving from entrepre...,
Meaning delegate 3
8
cards
2.1.1 Internal Finance
Definition of finance 1,
Definition of internal finance 2,
Reasons for raising finance 3
13
cards
2.1.2 External finance
Defintion external finance 1,
Definition of source of finance 2,
Defintion method of finance 3
30
cards
2.1.3 Liability
Limited liability defintion 1,
Incorporated 2,
Definition unlimited liability 3
7
cards
2.1.4 Planning
What is business plan 1,
Why business plan 1,
What does a businesss plan include 2
8
cards
2.2.1 Sales forecasting
Definition sales forecast 1,
Purpose of sales forecasts 2,
Affecting factors to sales foreca...
4
cards
2.2.2 sales, revenues and costs
Definition sales revenue 1,
Definition variable cost 2,
Defintion fixed cost 3
16
cards
2.2.3 Break-even
Definition break even 1,
Bep formula expressed in units 2,
When bep used 3
11
cards
2.2.4 Budget
Definition budget 1,
Busgets explained 2,
Purposes of budgets 3
11
cards
2.3.1 Profit
What is the formula for calculati...,
What are the three types of profi...,
What is the formula for calculati...
19
cards
2.3.2 Liquidity
What is the definition of liquidi...,
What is the purpose of the statem...,
What are current assets ca 3
15
cards
2.3.3 Business failure
Business failure definition 1,
Liquidation def 2,
Internal causes od business failu...
6
cards
2.4.2 capacity utilisation
Formula capacity utilisation 1,
Def capacity utilisation 2,
Relationship unit costs 3
10
cards
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