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By:
Millie Hardy
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Decks in this class (20)
The Market(1.1.1)
What is a mass market,
What is a niche market,
What is branding
31
cards
Market Research(1.1.2)
What is market research,
What is product orientation,
What is market orientation
32
cards
Market Positioning(1.1.3)
What is differentiation,
What is market postioning,
Four ways of market positioning
15
cards
Demand(1.2.1)
What is demand,
What are complementary goods,
What are substitute goods
12
cards
Supply(1.2.2)
What is supply,
What is subsidy,
What is the relationship between ...
12
cards
Markets(1.2.3)
1
cards
Price Elasticity of Demand-PED(1.2.4)
What is ped,
What is price elastic,
What is price inelastic
16
cards
Income Elasticity of Demand-YED(1.2.5)
What is yed,
Yed calculation,
Positive yed value
15
cards
Product or Service Design(1.3.1)
What is the marketing mix,
What are the 4 p s,
What do the 4 p s do
18
cards
Exam Techniques
4 mark numeracy,
4 mark written,
10 mark
6
cards
Branding and Promotion(1.3.2)
What does promotion mean,
What does public relations mean,
What methods are both branding an...
23
cards
Pricing Strategies(1.3.3)
What are pricing strategies,
What is competitive pricing,
When is competitive pricing effec...
31
cards
Distribution(1.3.4)
What is distribution,
What is retailing,
What is e tailing
26
cards
Key terms-the market(1.1.1)
Brand,
Competition,
Competitive market
18
cards
Key terms-market research(1.1.2)
Biased questions,
Consumer behaviour,
Databases
25
cards
Key terms-market positioning(1.1.3)
Added value,
Competitive advantage,
Differentiation
6
cards
Key terms-demand(1.2.1)
Complementary goods,
Consumer income,
Demand
7
cards
Key terms-supply(1.2.2)
Government subsidies,
Indirect taxes
2
cards
Key terms-markets(1.2.3)
Equilibrium price,
Non price factor,
Shortage in markets
4
cards
Key terms-PED(1.2.4)
Luxury,
Necessity,
Price elastic
5
cards
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Business
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