This class was created by Brainscape user Talitha Peters. Visit their profile to learn more about the creator.
By:
Talitha Peters
- decks
- flashcards
- learners
Decks in this class (12)
1.1.1 The Market
Definition for niche marketing,
Definition for mass marketing,
Key features of a mass market
24
cards
1.1.2 Market Research
Definition of market orientation,
Definition of product orientation,
What is market research
17
cards
1.1.3 Market Positioning
Definition for market mapping,
What information can be collected...,
Disadvantages of positioning maps
7
cards
1.2.1 Demand
Definition of demand,
How can demand be affected by cha...,
How can demand be affected by cha...
8
cards
1.2.2 supply
Definition of supply,
How can supply be affected by cos...,
How can supply be affected by new...
6
cards
1.2.4 Price elasticity of demand
Definition of ped,
Formula for ped,
If its price elastic
12
cards
1.2.5 Income elasticity of demand
Definition of yed,
Formula for yed,
Factors that influence yed
6
cards
1.3.1 Product/service design
What are the elements of the desi...,
Features of aesthetic products,
Features of function able products
7
cards
1.3.2 Branding and Promotion
What is the marketing mix,
Definition of promotion,
Definition of branding
20
cards
1.3.3 Pricing
What is cost plus pricing,
How do you calculate the mark up ...,
What is predatory pricing
13
cards
1.3.4 Distribution
What is a two stage channel,
What is a three stage channel,
What is a four stage channel
4
cards
1.3.5 Marketing strategy
What is the first segment of the ...,
What is the second segment of the...,
What is the third segmeny of the ...
10
cards
More about
Business
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Talitha Peters's Business flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
Business Alevel
- 26 decks
- 3126 flashcards
- 510 learners
Decks:
11 Meeting Customer Needs, 12 The Market, 13 Marketing Risk And Strategy, And more!
Business studies (A levels)
- 40 decks
- 1269 flashcards
- 3267 learners
Decks:
Chapter 1 Enterprise, Ratios, Chapter 2 Business Structure, And more!
