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Isla BROWN
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Decks in this class (18)
1.1 Business Activity
Needs 1,
Wants 2,
Scarcity 2
13
cards
1.2 Classification of Business
Three different sectors of a busi...,
Primary sector of a business 2,
Secondary sector of a business 3
10
cards
1.3 Enterprise, Growth, and Size
Entrepreneur and their characteri...,
Business plan 2,
Why may new business get governme...
16
cards
1.4 Types of Business
Unit 1: Understanding Business Activity
21
cards
1.5 Business Objectives and Stakeholder Objectives
Unit 1: Understanding Business Activity
24
cards
2.1 Motivating Employees
Motivation 1,
Maslow s theory of motivation 2,
Fw taylor s theory of motivation 2
20
cards
2.2 Organisation and Management
Organisational structure 1,
Span of control 2,
Tall vs short organisational stru...
18
cards
2.3 Recruitment, Selection and Training of Employees
Unit 2: People in Business
40
cards
2.4 Internal and external communication
Why is effective communication im...,
Internal communication 2,
External communication 3
21
cards
3.1 Marketing, competition and the customer
Identifying customer needs 1,
Main roles of marketing 2,
Maintaining customer loyalty 3
23
cards
3.2 Market Research
Product oriented 1,
Benefits of product orientating 2,
Market oriented 3
17
cards
3.3.1 Marketing Mix : Product
Product 1,
Process of developing new products 2,
Four p s of the marketing mix 3
18
cards
3.3.2 Marketing Mix : Price
Pricing strategies 1,
Competitive pricing w adv and dis...,
Cost plus pricing w adv and disadv 3
12
cards
3.3.3 Marketing Mix : Place
Four ps of marketing mix 1,
Importance of place 2,
Retailer w adv and disadv 2
8
cards
3.3.4 Marketing Mix : Promotion
Four ps of marketing mix 1,
Promotion 1,
Aims of promotion 1
10
cards
3.4 Marketing Strategy
Marketing strategy 1,
Uses of the four p s 2,
What are the four p s 2
8
cards
4.1 Production of Goods and Services
Production 1,
4 main inputs resources 2,
Productivity 3
23
cards
4.2 Costs, Scale of Production, and Break-even Analysis
Fixed costs 1,
Total costs with equation 2,
Variable costs 2
13
cards
More about
Business
- Class purpose General learning
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