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Leah Goldstein
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Decks in this class (28)
1.1.1 The Market
What is a market 1,
What is the aim of marketing 2,
What is market research 3
40
cards
1.1.2 Market research/ Segmentation/ Product and Market orientation
Market research 1,
Product orientation 2,
What are the tools of product ori...
45
cards
1.1.3 Market Positioning
Market positioning 1,
Market mapping 2,
What 2 decisions to businesses ma...
22
cards
1.2.1 Demand
What is demand 1,
Effective demand 2,
What kind of relationship is betw...
17
cards
1.2.2 Supply
Supply 1,
What is the basic law of supply 2,
What does a rise in the market pr...
10
cards
1.2.3 The market
When is a market in equilbrium 1,
Equilibrium in markets 2,
What happens to the equilibrium i...
10
cards
1.2.4 Price elasticity of demand
What is price elasticity of demand 1,
Price elasticity of demand equati...,
What happens to demand with price...
12
cards
1.2.5 Income elasticity of demand
What is income elasticity of dema...,
Real income 2,
Income elasticity of demand equat...
11
cards
1.3.1 Product or Service Design
What is the marketing mix 1,
Name the 4ps 2,
What do the 4ps achieve 3
15
cards
1.3.2 Branding and Promotion
Promotion 1,
Give different promotional strate...,
Advertising 3
45
cards
1.3.3 Pricing Strategies
What is price 1,
What does price directly impact 2,
What are some important influence...
16
cards
1.3.4 Distribution
What is distribution 1,
What is the aim of effective dist...,
What should businesses consider w...
27
cards
1.3.5 Product life cycle and Portfolio
What is the product life cycle 1,
What does the product life cycle ...,
What stage occurs before the prod...
35
cards
1.4.1 Approaches to Staffing
Treating staff as an asset 1,
Treating staff as a cost 2,
Labour turnover 3
37
cards
1.4.2 Recruitment, Selection and Training
How is the way we work changing r...,
Advantages of working part time o...,
Disadvantages of working part tim...
35
cards
1.4.3 Organisational Design
Organisational structure 1,
What does an organisational struc...,
What does an organisation chart s...
31
cards
1.4.4 Motivation in Theory
Motivation 1,
How can employees be motivated 2,
Name the four theories 3
17
cards
1.4.5 Leadership
What is leadership 1,
What is leadership about in moder...,
Why is leadership increasingly im...
15
cards
1.5.4 Forms of Business
Unincorporated business 1,
Incorporated business 2,
Unlimited liability 3
28
cards
2.1.1 /2.1.2 Sources of finance
Why might a business need to rais...,
Name some internal finance sources 2,
Personal savings 3
18
cards
2.1.3 Liability and Finance
What do potential entrepreneurs n...,
What happens if a business falls ...,
What is a downside of limited lia...
5
cards
2.1.4 Planning and Cash Flow
Cashflow 1,
Why should a business plan raisin...,
Competitive advantage 3
15
cards
2.2.1 Sales forecasting
What is sales forecasting 1,
What does pestle c stand for 2,
What is extrapolation 3
13
cards
2.2.2 Sales, Revenue and Costs
Sales volume 1,
Sales revenue 2,
Sales revenue equation 3
15
cards
2.2.3 Breakeven
Breakeven point 1,
Breakeven equation 2,
How does identifying breakeven po...
8
cards
2.2.4 Budgets
What is a budget 1,
Why do businesses use budgets 2,
What does planning and monitoring...
20
cards
2.3.1 Profitability
Profit 1,
Profitability 2,
Profit equation 3
21
cards
2.3.2 Liquidity
Liquidity 1,
Why is managing liquidity importa...,
What does the statement of financ...
32
cards
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Business A-level
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