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Business A-level

This class was created by Brainscape user Leah Goldstein. Visit their profile to learn more about the creator.

By: Leah Goldstein
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Decks in this class (20)

1.1.1 The Market
What is a market,
What is the aim of marketing,
What is market research
40  cards
1.1.2 Market research/ Segmentation/ Product and Market orientation
Market research,
Product orientation,
What are the tools of product ori...
45  cards
1.1.3 Market Positioning
Market positioning,
Market mapping,
What 2 decisions to businesses ma...
22  cards
1.2.1 Demand
What is,
Effective demand,
What kind of relationship is betw...
17  cards
1.2.2 Supply
Supply,
What is the basic law of supply,
What does a rise in the market pr...
10  cards
1.2.3 The market
When is a market in equilbrium,
Equilibrium in markets,
What happens to the equilibrium i...
10  cards
1.2.4 Price elasticity of demand
Price elasticity of demand,
Price elasticity of demand equation,
What happens to demand with price...
12  cards
1.2.5 Income elasticity of demand
What is income elasticity of demand,
Real income,
Income elasticity of demand equation
11  cards
1.3.1 Product or Service Design
What is the marketing mix,
Name the 4ps,
What do the 4ps achieve
15  cards
1.3.2 Branding and Promotion
Promotion,
Give different promotional strate...,
Advertising
45  cards
1.3.3 Pricing Strategies
What is price,
What does price directly impact,
What are some important influence...
16  cards
1.3.4 Distribution
What is distribution,
What is the aim of effective dist...,
What should businesses consider w...
27  cards
1.3.5 Product life cycle and Portfolio
What is the product life cycle,
What does the product life cycle ...,
What stage occurs before the prod...
35  cards
1.5.4 Forms of Business
Unincorporated business,
Incorporated business,
Unlimited liability
28  cards
2.1.1 /2.1.2 Sources of finance
Why might a business need to rais...,
Name some internal finance sources,
Personal savings
18  cards
2.1.3 Liability and Finance
What do potential entrepreneurs n...,
What happens if a business falls ...,
What is a downside of limited lia...
5  cards
2.1.4 Planning and Cash Flow
Cashflow,
Why should a business plan raisin...,
Competitive advantage
15  cards
2.2.1 Sales forecasting
What is sales forecasting,
What does pestle c stand for,
What is extrapolation
13  cards
2.2.2 Sales, Revenue and Costs
Sales volume,
Sales revenue,
Sales revenue equation
15  cards
2.2.3 Breakeven
Breakeven point,
Breakeven equation,
How does identifying breakeven po...
8  cards

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Business A-level

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