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Nawal Moalin
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Decks in this class (38)
1.1.1.The Market
What is a mass market,
What is a niche market,
Market size
8
cards
1.1.2.Market Research
Product orientation,
Market orientation,
Primary research
6
cards
1.1.3.Market Positioning
Market mapping,
Competing advantage of product or...,
Purpose of product differentiation
4
cards
1.2.1.Demand
Demand,
Factors leading to change in demand
2
cards
1.2.2.Supply
Supply,
Factors leading to change in supply
2
cards
1.2.3.Interaction Of Supply+Demand
Interaction with buyers
1
cards
1.2.4.PED
Ped,
Interpretations of ped values,
Factors influencing ped
4
cards
1.2.5.YED
Yed,
Interpretation of yed value,
Factors influencing yed
4
cards
1.3.1 Product/Service Design
Marketing mix,
Design mix,
Changes in design mix to reflect ...
3
cards
1.3.2.Branding And Promotion
Promotion,
Branding,
Benefits of branding
5
cards
1.3.3.Pricing Strategies
Types of pricing strategies,
Factors determining most appropri...,
Changes in pricing to reflect soc...
3
cards
1.3.4.Distribution
Distribution channel
1
cards
1.3.5.Marketing Strategy
Product life cycle,
Boston s matrix
2
cards
1.4.1.Approaches To Staffing
Staff as assets staff as a cost,
Flexible workforce,
Dismissal vs redundancy
4
cards
1.4.2.Recrutment, Selection, Training
Recruitment,
Selection,
Training
3
cards
1.4.3. Organusational Design
Structure,
Impact of different organisationa...
2
cards
1.4.4. Motivation In Theory
Taylor s scientific management,
Mayo s human relations theory,
Maslow heirachy of needs
6
cards
1.4.5. Leadership
Management vs leadership,
Autocratic leadership,
Paternalistic
5
cards
1.5.1. Role Of An Entrepreneur
Role of entrepreneur
1
cards
1.5.2. Entrepreneurial Motives And Characteristics
Characteristics and skills required,
Reasons to set up a business
2
cards
1.5.3. Business Objectives
Types of business objectives
1
cards
1.5.4. Forms Of Business
Unlimited liability,
Sole trader,
Partnership
11
cards
1.5.5. Business Choices
Dividends,
Opportunity cost,
Choices
4
cards
1.5.6. Moving Frim Entrepreneur To Leader
Common business difficulties when...,
Common personal difficulties when...
2
cards
2.1.1. Internal Finance
Owners capital personal savings,
Retained profit,
Sale of assets
3
cards
2.1.2. External Sources Of Finance
Family and friends,
Banks,
Peer to peer funding
6
cards
2.1.2. External Methods Of Finance
Loans,
Share capital,
Venture capital
7
cards
2.1.3.Liability
Unlimited liability,
Limited liability,
Sole trader partnership
5
cards
2.1.4. Planning
Relevance of business plan to obt...,
Main section of business plan sho...,
Net cash flow
6
cards
2.2.1. Sales Forecasting
Purpose of sales forecasts,
Factors affecting sales forecasting,
Difficulties of sales forecasting
3
cards
2.2.2 Sales, Revenue, Costs
Revenue formula,
Total costs formula
2
cards
2.2.3. Break-Even
Contribution formula,
Break even point,
Margin of safety
4
cards
2.2.4. Budgets
Purpose of a budget,
Types of budgets,
Purpose of variance analysis
4
cards
2.3.1. Profit
Gross profit,
Operating profit,
Net profit
7
cards
2.3.2. Liquidity
What is liquidity,
Measuring liquidity,
Improving liquidity
4
cards
2.3.3. Business Failure
Internal causes of failure,
External causes of business failure
2
cards
2.4.1. Production, Productivity,Efficiency
Job production,
Batch production,
Flow production
11
cards
2.4.2. Capacity Utilisation
Capacity utilisation,
Implications of under utilisation...,
Implications of over utilisation ...
4
cards
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Business alevel edexcel
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