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Business definitions

This class was created by Brainscape user Shannon Paterson. Visit their profile to learn more about the creator.

By: Shannon Paterson
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Decks in this class (20)

Marketing and the Organisation - Chapter 1
Competitive advantage,
Customer satisfaction,
Customer value
14  cards
The Marketing Environment - Chapter 2
Consumerism,
Corporate social responsibility,
Culture
10  cards
Consumer Behaviour - Chapter 3
Beliefs,
Buyer,
Buying centre
16  cards
Organisational Buying - Chapter 4
Decision making process,
Decision making unit,
E commerce
11  cards
Marketing Ethics and Corporate Social Responsibility - Chapter 5
Business ethics,
Cause related marketing,
Consumer movement
15  cards
Marketing Research and Business - Chapter 6
Ad hoc research,
Business intelligence,
Consumer panel
23  cards
Market Segmentation and Positioning - Chapter 7
Benefit segmentation,
Customised marketing,
Differentiated marketing
14  cards
Value Through Brands - Chapter 8
Augmented product,
Brand,
Brand assets
14  cards
Value Through Services - Chapter 9
Exaggerated promises barrier,
Halo customers,
Inadequate delivery barrier
10  cards
Value Through Relationships- Chapter 10
Commitment,
Customer relationship management crm,
Global account management gam
10  cards
Value Through Innovation - Chapter 11
Brainstorming,
Business analysis,
Concept testing
11  cards
Value Through Pricing - Chapter 12
Competitive bidding,
Direct cost pricing,
Economic value to the customer evc
10  cards
Mass Marketing Communications - Chapter 14
Advertising,
Advertising agency,
Advertising message
19  cards
Digital Marketing and Social Media- Chapter 16
Blog,
Buzz marketing,
Digital marketing
9  cards
Distribution - Chapter 17
Administered vertical marketing s...,
Channel integration,
Channel intermediaries
14  cards
Marketing Planning - Chapter 18
Business mission,
Competitive positioning,
Competitive analysis
24  cards
Analysing Competitors and Creating a Competitive Advantage - Chapter 19
Competitive behaviour,
Competitive scope,
Competitor audit
26  cards
Product Strategy - Chapter 20
Entry into new markets diversific...,
Market development,
Market expansion
7  cards
Global Marketing - Chapter 21
Adapted marketing mix,
Centralisation,
Contractual joint venture
22  cards
Managing Marketing Implementation, Organisation and Control- Chapter 22
Category management,
Change master,
Coercive power
18  cards

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Business definitions

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