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Business Driven Strategic Marketing Management

This class was created by Brainscape user Simon Isaksen. Visit their profile to learn more about the creator.

By: Simon Isaksen
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Decks in this class (6)

Course summary
What are the key questions for id...,
What are the buy phases the orgin...,
Situational analysis has three la...
61  cards
Customer Analysis & Market Requirements
Different types of needs,
How do we identify needs,
Key questions for identifying con...
15  cards
Macro- and micro-environmental Analysis
7 p s,
Examples of political factors,
Examples of economical factors
31  cards
Segmentation, targeting& positioning
Why use segmentation,
The process of market segmentatio...,
Segmentation can be made on one o...
11  cards
Corporate Social Responsibility and Business Models
Examples of marketing ethics,
The pyramid of social responsibility,
Arguments against csr
5  cards
Market offer / Marketing mix
7 p s,
Basic model of product has three ...,
Core product is
44  cards

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Business Driven Strategic Marketing Management

  • Class purpose General learning

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