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Business GCSE OCR, Edexcel, AQA - Marketing

This class was created by Brainscape user Myles Barnett. Visit their profile to learn more about the creator.

By: Myles Barnett
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Decks in this class (10)

What Is It ?
What are the 4 p s,
What 3 things can a market also mean,
What is a mass market
5  cards
Analysing The Market
What does swot stand for,
Why does a business use swot,
Market analysis can be used to fi...
7  cards
Market Research
What is primary research,
What are examples of primary rese...,
Why is primary research useful
18  cards
The Product - Four Golden Rules
What are the 4 golden rules,
What is market driven,
What is an advantage of having a ...
5  cards
Prodcut Portfolios
What is a firms product portfolio,
Why does a business aim to have a...,
What is the boston matrix used fo...
8  cards
Price- Demand And Supply
What does demand mean,
What is the law of demand,
What are the reasons for the law ...
13  cards
Pricing Strategies
What is penetration pricing,
What is loss leader pricing,
What is price skimming
5  cards
Promotion - Advertising
What is advertising,
What are 4 reasons why firms migh...,
Where they advertise depends on 3...
5  cards
Promotion - Other Methods
What are the 7 point of sale prom...,
What is direct marketing,
What is a benefit of direct marke...
4  cards
Customer Service
What are 6 examples of good custo...,
What are benefits for a business ...,
What are disadvantages of bad cus...
3  cards

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Business GCSE OCR, Edexcel, AQA - Marketing

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