This class was created by Brainscape user Shannon Paterson. Visit their profile to learn more about the creator.

Flashcard maker: Shannon Paterson

Decks in this class (19)

The Marketing Environment/ chapter 2
The creator of this deck did not yet add a description for what is included in this deck.
14  cards
Consumer Behaviour/ Chapter 3
The creator of this deck did not yet add a description for what is included in this deck.
5  cards
Organisational buying/ Chapter 4
The creator of this deck did not yet add a description for what is included in this deck.
16  cards
Marketing Ethics/ Chapter 5
The creator of this deck did not yet add a description for what is included in this deck.
14  cards
Marketing Research/ Chapter 6
The creator of this deck did not yet add a description for what is included in this deck.
9  cards
Segmentation, Targeting and Positioning/ Chapter 7
The creator of this deck did not yet add a description for what is included in this deck.
11  cards
Value Through Products/ Chapter 8
The creator of this deck did not yet add a description for what is included in this deck.
10  cards
Value Through Services/ Chapter 9
The creator of this deck did not yet add a description for what is included in this deck.
5  cards
Value Through Relationships/ Chapter 10
The creator of this deck did not yet add a description for what is included in this deck.
15  cards
Innovation/ Chapter 11
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6  cards
Pricing/ Chapter 12
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12  cards
Communication/ Chapter 14
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12  cards
Social Media/ Chapter 16
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2  cards
Distribution/ Chapter 17
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6  cards
Marketing Planning/ Chapter 18
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10  cards
Competitive positions/ Chapter 19
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5  cards
Product Strategy/ Chapter 20
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11  cards
Global Marketing/ Chapter 21
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5  cards
Implementation and Control/ Chapter 22
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8  cards

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Business revision

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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