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maia Dean
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Decks in this class (24)
1.3.5 Marketing Strategy
What is a product 1,
What are goods 2,
What are services 3
30
cards
1.1.1 The Market
Define the market 1,
Define mass market 2,
Define niche market 3
14
cards
1.1.2 Market Research
What is product orientation 1,
What is market orientation 2,
What is market research 3
22
cards
1.1.3 Market Positioning
Define market positioning 1,
Positioning can be achieved by 2,
Influences on positioning includes 3
12
cards
1.2.1 Deamnd
Factors leading to a change in de...,
What is demand 2,
A normal good is one where 3
22
cards
1.2.2 Supply
What is supply 1,
What way does the supply curve go 2,
How does the cost of production c...
13
cards
1.2.3 Supply And Demand
What is market equilibrium 1,
What is market clearing 2,
What is excess supply 3
11
cards
1.2.4 PED
What does ped stand for 1,
What is ped 2,
What type of relationship is ther...
26
cards
1.2.5 YED
What does yed stand for 1,
What does yed mean 2,
Is income elasticity demand negat...
10
cards
1.3.1 Marketing Mix
What is a product 1,
What are products made up of 2,
What are services 3
9
cards
1.3.2 Branding And Promotion
What is promotion 1,
What s involved in the promotiona...,
What is the promotional mix 3
18
cards
1.3.3 Prcing Strategies
What is price 1,
Price strategies include 2,
Describe cost plus 3
21
cards
1.3.4 Distribution
Define place 1,
What is distribution 2,
What are short distribution chann...
13
cards
1.4.1 Approaches To Staffing
What are hr approaches 1,
What are the two types of hrm app...,
Describe hard hrm 3
33
cards
1.4.2 Recruitment
What is recruitment 1,
What is selection 2,
Recruitment and selection process...
19
cards
1.4.3 Organisational Design
Organisation design is 1,
Organisational structure is 2,
Organisational charts show 3
17
cards
1.4.4 Employee Motivation
Describe motivation 1,
What are employee motivation bene...,
Theories of motivation include 3
11
cards
1.4.5 Leadership
What is leadership 1,
What is management 2,
Leaders are 3
10
cards
1.5.1 Entrepreneurs
What is an entrepreneur 1,
Creating and setting up a busines...,
Creating and setting up a busines...
14
cards
1.5.2 Entrepreneur
Characteristics of a entrepreneur 1,
Skills required by an entrepreneur 2,
Reasons why people set up a busin...
5
cards
1.5.3 Business Onjectives
What are objectives 1,
Business objectives include 2,
Objectives need to be smart what ...
5
cards
1.5.4 Forms Of Business
What are the different forms of b...,
Describe sole traders 2,
Sole trader benefits 3
25
cards
1.5.5 Opportunity Costs
Describe opportunity costs 1
1
cards
1.5.5 E To L
What s an entrepreneur 1,
What is a leader 2,
Many entrepreneurs find it diffic...
3
cards
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Business skone
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