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By:
Sam Murphy
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Decks in this class (18)
Lecture 1
What is strategy,
Elements of successful strategies,
Business environment has changed
21
cards
From Past Exam
An independent variable,
A dependant variable,
Interpreting regression analysis
7
cards
Added
Multi item scale,
Four steps of sampling process,
Define the terms correlation and ...
28
cards
Sales Response Calc
Q qmax 1 e a x e a ex qmax q q a x,
Q e a0 a1 1 x u ex a1 x,
Q a0 a1 x u ex a1 x p
5
cards
Lecture 8
Relevance of sales models,
Relevant definitions of model sal...,
Before modelling
22
cards
Sales Response Models
Linear model constant marginal re...,
Multiplicative model and semi log...,
Modified exponential model
4
cards
Lecture 9
General benefits of digitalisation,
Process of why influencer marketi...,
Machine learning
11
cards
Lec11
Strategy formulation,
Types of strategy,
Strategy should fulfill six centr...
12
cards
Tutorial 6
The six generic criteria that can...,
Criterial 1 plausibility,
Criteria 2 consistency
14
cards
Event Quiz
Define event studies,
Events can be divided into 3 cate...,
Explain the efficient market hypo...
9
cards
Titorial 3
4 sales response models,
Determine both the price elastici...,
Calc the advertising elasticity a...
5
cards
Tutorial 2
Primary data,
Ads of primary data,
Dis of primary data
6
cards
Tutorial 1
Triggering events that force comp...,
Why have some companies lost supe...,
Describe what is operational effe...
11
cards
Lecture 6
Overview of selected financial pe...,
Typical events used in event studies,
Efficient market hypothesis
9
cards
Lecture 5
Factors influencing the a error,
What statistical level should be ...,
Regressions coefficient concept
3
cards
Lecture 4
Statistical data editing,
Error localisation,
Statistical data editing
26
cards
Lecture 2
Selecting key stakeholders of the...,
Porters five forces model of indu...,
Different things affecting a firm...
13
cards
Lecture 3
Secondary data,
Uses of secondary data,
Limitations of secondary data
31
cards
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Business Strategy
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