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Business: Term 2 (Marketing

This class was created by Brainscape user Charlotte Wilson. Visit their profile to learn more about the creator.

By: Charlotte Wilson
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Decks in this class (18)

Strategic role of Marketing
What is the role of marketing,
What is the marketing plan,
Apply the case study
3  cards
Interdependance with other key business functions
Operations,
Finance,
Human resources
3  cards
Production, selling, and market approaches
Production approach,
Sales approach,
Marketing approach stage one
5  cards
Types or marketing - resource, industrial, intermediate, mass, consumer, and niche
What is a market,
What is a resource market,
What is an industrial market
7  cards
Influence: Factors affecting consumer choice - psychological, sociocultural, economic, and government
Influences
6  cards
Influence: Consumer laws - deceptive and misleading advertisement, price discrimination, implied conditions, warranties
Influences
5  cards
Influence: Ethical considerations - truth and accuracy, products that damage health, Good taste in advertising engaging in fair competition, sugging
Ethical considerations overview,
Truth and accuracy,
Good taste in advertising
6  cards
Process: Situational analysis - SWOT, Product life cycle
Overview of the swot,
Strengths,
Weaknesses
8  cards
Process: Market research
What is market research,
Three step process,
Primary and secondary research
4  cards
Process: Marketing objectives
What are market objectives,
Market share,
Expanding product range
5  cards
Process: Identifying target market
What is a target market,
What is a primary target market,
What is a secondary target market
6  cards
Process: Developing market strategies
Why is it important to develop ma...,
Price,
Promotion
6  cards
Process: Implementing, monitoring, and controlling developing a financial forecast; comparing actual and planned results, revising the marketing strategy
What is implementation,
What is monitoring,
What is controlling
6  cards
Strategy: Market segmentation, product/service differentiation, and positioning
What is market segmentation,
Divisions of market segmentation,
Case study market segmentation
5  cards
Strategy: product - goods and or services (branding and packaging)
Products,
What goods does messina offer,
Goods and or services
13  cards
Strategy: Pricing methods - cost based, competition based, market based - pricing strategies - skimming, price penetration, price points, loss leaders, price and quality interaction
Pricing methods,
Cost based competition,
Competition based
13  cards
Strategy: elements of the promotional mix - advertising, personal selling and relationship marketing, sales promotion, publicity and public relations
What is promotion,
What is publicity and public rela...,
The communication process
5  cards
Strategy - place/distribution - distribution channels transport, warehousing, industry, channel choice - selective, inclusive, exclusive - physical distribution
Place,
Distribution channels,
Market coverage
7  cards

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Business: Term 2 (Marketing

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