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Lauren Kelleher
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Decks in this class (24)
1.1.1 The Market
What is a market 1,
Definition of niche market 2,
Definition of mass market 3
21
cards
1.1.2 Market Research
What is product orientation 1,
When is product orientation appro...,
What is market orientation 3
16
cards
1.1.3 Market Positioning
What is market mapping 1,
Uses of market mapping 2,
Definition of competitive advanta...
9
cards
1.2.1 Demand
Define demand 1,
What types of factors can lead to...,
How can price affect demand 3
12
cards
1.2.2 Supply
Define supply 1,
What type of factors lead to a ch...,
How can price affect supply 3
9
cards
1.2.3 Markets
How a price increase affects the ...
1
cards
1.2.4 Price Elasticity of Demand ******
How to calculate percentage change 1,
How to calculate ped 2,
What is elastic demand 3
5
cards
1.2.5 Income Elasticity Of Demand ******
What are the 3 types of goods 1,
Define inferior good 2,
Define necessity good 3
9
cards
1.3.1 Product/Service Design
Definition of product service des...,
Definition of design mix 2,
3 components of the design mix 3
7
cards
1.3.2 Branding And Promotion
Definition of promotion 1,
What are the types of promotion 2,
6 types of sales promotions 3
15
cards
1.3.3 Pricing Strategies
Definition of pricing strategy 1,
What are the 6 pricing strategies 2,
What is cost plus pricing 3
10
cards
1.3.4 Distribution ******
Definition of distribution 1,
Definition of distribution channel 2,
What are the different distributi...
12
cards
1.3.5 Marketing Strategies
Definition of market strategy 1,
What are the 5 stages of the prod...,
Development phase 3
20
cards
1.4.1 Approaches To Staffing
Define staffing 1,
In what ways are staff assets 2,
How does staff cost a business 3
16
cards
1.4.2 Recruitment, Selection And Training
Define recruitment 1,
What are the stages of the recrui...,
What are the 3 types of training 3
3
cards
1.4.3 Organisational Design
Define organisational design 1,
What are the components that make...,
Define hierarchy 3
20
cards
1.4.4 Motivation In Theory And In Practice ******
Define motivation 1,
Why is employee motivation import...,
What are the 5 motivation theories 3
23
cards
1.4.5 Leadership
Define leadership 1,
Define management 2,
What are the qualities of a leader 3
10
cards
1.5.1 Role Of An Entrepreneur ******
What is an entrepreneur 1,
What are the key roles of an entr...,
What are the barriers to entrepre...
6
cards
1.5.2 Entrepreneurial Motives And Characteristics ******
Characteristics of an entrepreneur 1,
Important entrepreneurial skills 2,
Reasons why people set up a busin...
3
cards
1.5.3 Business Objectives ******
Define business objective 1,
What are smart targets 2,
What is survival as a business ob...
11
cards
1.5.4 Forms Of Business ******
Define sole trader 1,
Advantages of being a sole trader 2,
Disadvantages of being a sole tra...
16
cards
1.5.5 Business Choices ******
Define opportunity cost 1,
What are the problems with opport...,
Define trade offs 3
4
cards
1.5.6 Moving From An Entrepreneur To A Leader
Define entrepreneur 1,
Define leader 2,
What are the difficulties in deve...
7
cards
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Business Theme 1
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