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Katie Taylor
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Decks in this class (25)
The Market (1.1.1)
What is a market 1,
What are some examples of markets 2,
What is the aim of marketing 3
41
cards
Market Research (1.1.2)
What is market research 1,
What are the two types of market ...,
What is primary market research 5...
52
cards
Market Positioning (1.1.3)
What is market positioning 1,
What is market mapping 2,
What are the two criteria s do yo...
14
cards
Demand (1.2.1)
What is demand 1,
What is the general rule for dema...,
Is a demand curve seen with and u...
15
cards
Supply (1.2.2)
What is supply 1,
What is the general rule for supp...,
Is a supply curve seen with and u...
10
cards
Markets (1.2.3)
In a market how are the prices of...,
What is equilibrium on a supply a...,
What does the equilibrium on a s ...
4
cards
PED (1.2.4)
What is price elasticity of demand 1,
What is the formula for ped 2,
If ped is greater than 1 is it el...
15
cards
YED (1.2.5)
What is income elasticity of dema...,
What are the three types of goods 2,
What happens when income increase...
12
cards
Product or Service Design (1.3.1)
What is the marketing mix 1,
What are the 4 components of the ...,
What do the 4 p s work together t...
14
cards
Branding and Promotion (1.3.2)
What is the use for branding and ...,
What is promotion 2,
What are some different methods o...
21
cards
Pricing Strategies (1.3.3)
How many different pricing strate...,
What is price skimming 2,
What is penetration pricing 3
21
cards
Distribution (1.3.4)
What is distribution 1,
What are distribution channels 2,
What are the 3 distribution chann...
12
cards
Marketing Strategy (1.3.5)
What are marketing strategies 1,
What are marketing strategies all...,
What is the product life cycle 3
27
cards
Approaches to Staffing (1.4.1)
What is human resource management...,
What does staff as an asset mean 2,
What s a soft hrm 3
38
cards
Recruitment, Selection and Training (1.4.2)
What is recruitment 1,
What are the 5 methods of recruit...,
What is selection 3
25
cards
Organizational Design (1.4.3)
What is organisational structure 1,
What is a centralized structure 2,
Advantages of a centralized struc...
20
cards
Motivation In Theory and Practice (1.4.4)
What is motivation 1,
What benefits can motivated staff...,
What is multi skilling 3
27
cards
Leadership (1.4.5)
What is the difference between le...,
What is the role of a leader 2,
Which out of these is role of lea...
10
cards
Role of an Entrepreneur (1.5.1)
Who are businesses usually starte...,
Who are entrepreneurs 2,
What is the role of a business 3
12
cards
Entrepreneurial Motives and characteristics (1.5.2)
What are some skills and characte...,
What are the roles of an entrepre...,
What are the financial motives fo...
10
cards
Business Objectives (1.5.3)
What is the aim of most start up ...,
What is the core objective normal...,
What are some other common busine...
3
cards
Forms of Business (1.5.4)
What are the forms of business 5 ...,
What is a sole trader 2,
Advantages of being a sole trader...
22
cards
Business Choices (1.5.5)
What is opportunity cost 1,
What is a trade off 2,
What limits a trade off 4 factors 3
5
cards
Moving from Entrepreneur to Leader (1.5.6)
What can be the difficulties in t...
1
cards
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Business Theme 1
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