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business theme 1

This class was created by Brainscape user Ethan Keeley. Visit their profile to learn more about the creator.

By: Ethan Keeley
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Decks in this class (24)

1.1.1 The Market
Market,
Niche market,
Mass market
20  cards
1.1.2 Market Research
Product orientation,
Advantages of product orientation,
Disadvantages of product orientation
17  cards
1.1.3 Market Positioning
Marketing mapping,
Advantages of market mapping,
Disadvantages of market mapping
9  cards
1.2.1 Demand
Demand,
Factors affecting demand changes ...,
Factors affecting demand changes ...
6  cards
1.2.2 Supply
Supply,
Factors affecting supply a change...,
Factors affecting supply new tech...
5  cards
1.2.3 Markets
0  cards
1.2.4 Price Elasticity of Demand
Ped,
Factors influencing ped,
Ped formula
3  cards
1.2.5 Income Elasticity of Demand
Yed,
Factors influencing yed,
Yed formula
3  cards
1.3.1 Product and Service Design
Design mix,
Aesthetics,
Cost
7  cards
1.3.2 Types of Promotion
Advertising,
Sales promotion,
Sponsorship
8  cards
1.3.3 Types of Pricing Strategies
Skimming,
Competitive pricing,
Penetration pricing
5  cards
1.3.4 Distribution
Distribution channels,
Manufacturer customer,
Manufacturer retailer consumer
8  cards
1.3.5 Product Life cycle
Development,
Introduction,
Growth
16  cards
1.4.1 Approaches to Staffing
Staff as a cost,
Staff as an asset,
Flexible workforce
16  cards
1.4.2 Recruitment, Selection and Training
Recruitment process,
Job description,
Person specification
16  cards
1.4.3 Organisational Design
Hierarchy,
Chain of command,
Span of control
12  cards
1.4.4 Motivation
Motivated workforce,
Demotivated workforce,
Taylor
15  cards
1.4.5 Leadership
Leaders,
Management,
Autocratic leadership
14  cards
1.5.1 Role of an Entrepreneur
Setting up a business sup,
Sup research,
Sup planning
12  cards
1.5.2 Entrepreneurial Motives and Characteristics
Self confidence,
Self determination,
Being a self starter
11  cards
1.5.3 Business Objectives
Business objectives,
Profit maximisation,
Sales maximisation
9  cards
1.5.4 Forms of Businesses
Limited liability,
Unlimited liability,
Sole traders
18  cards
1.5.5 Business Choices
Opportunity cost,
Trade off
2  cards
1.5.6 Moving From Entrepreneur to Leader
Learning to delegate,
Trusting others,
Listening to others
5  cards

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business theme 1

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