This class was created by Brainscape user Tom Grove. Visit their profile to learn more about the creator.
By:
Tom Grove
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Decks in this class (17)
1.1.1 Meeting customer needs
Market research 1,
Market segmentation 2,
Primary market research 3
8
cards
1.1.2 The market
Competition 1,
Competitive market 2,
Dynamic market 3
16
cards
1.1.3 Market positioning
Market positioning 1,
Competitive advantage 2,
How to get a competitive advantage 3
9
cards
Pricing strategies
Pricing strategy 1,
Price skimming 2,
Cost plus pricing 3
9
cards
Motivation theories
Taylors theory 1,
Mayos theory 2,
Maslows theory 3
10
cards
1.3.5 Product life cycle
Product life cycle 1,
Development characteristics 2,
Introduction 3
7
cards
Price elasticity of demand
Ped 1,
Ped calculation 2,
Interpretation of ped 3
5
cards
Marketing mix & strategy
Design mix 1,
Aestetics 2,
Function 3
18
cards
Distrobution channels
Direct distribution 2 stages 1,
Indirect distribution 3 stages 2,
Hybrid distribution 4 stages 3
5
cards
Boston matrix
Boston matrix 1,
Cash cow 2,
Star 3
6
cards
Approaches to staffing
Staff as an asset and a cost 1,
Impact of minimum wage 2,
Flexible workforce 3
10
cards
1.4.5 Leadership
Autocratic 1,
Democratic 2,
Lesier fair 3
4
cards
Recruitment, selection and training
Internal recruitment 1,
External recruitment 2,
Evaluation of internal recruitment 3
11
cards
Organisational structures
Hierarchy 1,
Span of control 2,
Evaluation of narrow span 3
6
cards
Forms of business
Public limited company 1,
Sole trader 2,
Private limited company 3
9
cards
Business objectives
Business objectives 1,
Buiness objevtives are used to 2,
What factors are used to influenc...
11
cards
Demand
Demand 1,
Factors affecting demand 2,
Price 3
8
cards
More about
business theme 1
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