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Liv Lonsdale
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Decks in this class (25)
1.1.1 THE MARKET
Characteristics of mass markets 1,
Characteristics of niche markets 2,
What s a dynamic market 3
14
cards
1.1.2 MARKET RESEARCH
Blank 1
1
cards
1.1.3 MARKET POSITIONING
Whats market positioning 1,
Blank 2
2
cards
1.2.1 DEMAND
What is demand 1,
Factors that influence demand 2,
Blank 3
3
cards
1.2.2 SUPPLY
What is supply 1,
What determines our supply 2,
What s a shortage 3
6
cards
1.2.3 MARKETS
Whats a market 1,
What happens at equilibrium price 2,
Blank 3
3
cards
1.2.4 PED
What is ped 1,
Equation for ped 2,
How to calculate percentage change 3
8
cards
1.2.5 YED
What is yed 1,
What is disposable income 2,
How to calculate yed 3
6
cards
1.3.1 PRODUCT AND SERVICE DESIGN
What are the 3 elements of the de...,
What does the function represent 2,
What does the aesthetic represent 3
7
cards
1.3.2 BRANDING AND PROMOTION
What is branding 1,
Methods of branding 2,
What is promotion 3
7
cards
1.3.3 PRICING STRATEGIES
Whats costs plus pricing 1,
Whats competitive pricing 2,
Whats price skimming 3
21
cards
1.3.4 DISTRIBUTION
What is distribution 1,
Whats a distribution channel 2,
Whats the first channel 3
11
cards
1.3.5 MARKETING STRATEGIES
What is marketing 1,
What are the two things marketing...,
What are the two things how a bus...
9
cards
1.4.1 APPROACHES TO STAFFING
What are some alternative words f...,
What are the two types of staff 2,
Whats an asset 3
27
cards
1.4.1 BARGAINING
APPROACHES TO STAFFING
7
cards
1.4.2 RECRUITMENT / SELECTION
What is recruitment 1,
What are the 2 forms of recruitme...,
Advantages of internal hiring 3
8
cards
1.4.2 TRAINING
What is training 1,
Why offer training 2,
3 types of training 3
4
cards
1.4.3 ORGANISATIONAL DESIGN
What is organisational structure 1,
Whats a subordinate 2,
What is the chain of command 3
15
cards
1.4.3 CENTRALISED VS DECENTRALISED
Explain the centralised structure 1,
Explain the decentralised structu...,
Why use centralised 3
4
cards
1.4.4 MOTIVATION
What is motivation 1,
Why motivate staff 2,
Demotivated logic strand 3
6
cards
1.4.4 MOTIVATIONAL THEORIES (TAYORS SCIENTIFIC MANAGEMENT)
Who made the theory 1,
Background of the theorist 2,
What does the theory focus on 3
7
cards
1.4.4 MOTIVATIONAL THEORIES (MAYOS HUMAN RELATIONS)
Who was it conducted by 1,
Background of the theorist 2,
What does the theory state 3
6
cards
1.4.4 MOTIVATIONAL THEORIES (MASLOWS HIERARCHY OF NEEDS)
Background of the theorist 1,
What is the theory 2,
What is the top tier of the pyram...
10
cards
1.4.4 MOTIVATIONAL THEORIES (HERZBERGS 2 FACTOR)
Who is the theorist 1,
Background of the theorist 2,
What is the theory 3
10
cards
1.4.5 LEADERSHIP
What is leadership 1,
What does it mean to lead 2,
What makes a good leader 3
16
cards
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BUSINESS THEME 1
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