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Business - Theme 1

This class was created by Brainscape user Lily Alford. Visit their profile to learn more about the creator.

By: Lily Alford
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Decks in this class (14)

1.1.1 - the market
Characteristics of mass markets 1,
Characteristics of niche markets 2,
Benefits of mass markets 3
11  cards
1.1.2 - market research
Product orientation 1,
Market orientation 2,
Advantages of primary research 3
12  cards
1.1.3 - market positioning
Two key judgements required in su...,
Why use a market map 2,
Two major generic routes to findi...
8  cards
1.2.1 - demand
Define demand 1,
List the factors affecting demand 2
2  cards
1.2.2 - supply
Define supply 1,
List the factors affecting supply 2
2  cards
1.2.3 - markets
How do supply and demand interact 1,
Describe what a supply diagram sh...,
Describe what a demand diagram sh...
3  cards
1.2.4 - PED
What is price elasticity 1,
What is the ped formulation 2,
What is price elasticity 3
8  cards
1.2.5 - YED
Define yed 1,
Define real income 2,
What is the formula for yed 3
8  cards
1.3.1 - product/service design
What are the three elements of th...,
List the benefits of good design 2,
Changes in the design mix to refl...
3  cards
1.3.2 - branding and promotion
Define promotion 1,
List the long term promotional me...,
Define public relations 3
9  cards
1.3.3 - pricing strategies
What pricing strategies could you...,
Advantages and disadvantages of p...,
Advantages and disadvantages of p...
10  cards
1.3.4 - distribution
Define distribution 1,
List the distribution channels 2,
Describe a traditional physical c...
9  cards
1.3.6 - marketing strategy
What are the stages of the produc...,
Issues with the product life cycle 2,
List the extension strategies 3
13  cards
1.4.1 - approaches to staffing (unfinished)
Define a zero hours contract 1,
Define staff turnover 2,
List the features of treating sta...
11  cards

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Business - Theme 1

  • Class purpose General learning

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