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Hannah Wigmore
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Decks in this class (24)
1.1.1 The Market
What are the characteristics of a...,
What are the characteristics of a...,
What is sales volume 3
12
cards
1.1.2 Market Research
What is product orientation 1,
What is market orientation 2,
What is market research 3
9
cards
1.1.3 Market Positioning
What is market positioning 1,
What is market mapping 2,
Market map analysis 3
7
cards
1.2.1 Demand
What is demand 1,
What are non price factors affect...,
1 change in the price of substitu...
10
cards
1.2.2 Supply
What is supply 1,
Non price factors leading to a ch...,
1 changes in the cost of producti...
7
cards
1.2.3 Markets
What does an increase in demand d...,
What happens to a decrease in dem...,
What happens for a rise in supply 3
4
cards
1.2.4 Price Elasticity Of Demand
What is ped 1,
Ped calculation 2,
Interpretation of ped numerical v...
5
cards
1.2.5 Income Elasticity Of Demand
What is income elasticity of dema...,
Interpretation of numerical yed v...,
Factors influencing yed 3
5
cards
1.3.1 Product/service Design
What is the marketing mix 1,
What is the design mix 2,
Changes in the design mix to refl...
3
cards
1.3.2 Branding And Promotion
Types of promotion 1,
1 advertising adv disadv 2,
2 direct marketing 3
18
cards
1.3.3 Pricing Strategies
What is cost plus pricing 1,
Price skimming 2,
Penetration pricing 3
9
cards
1.3.4 Distribution
What is a distribution channel 1,
What is the four stage distributi...,
What is the three stage distribut...
6
cards
1.3.5 Marketing Strategy
The product life cycle 1,
Stage one development 2,
Stage two introduction 3
22
cards
1.4.1 Approaches To Staffing
Advantages of good staffing 1,
What is staff as an asset 2,
What is staff as a cost 3
13
cards
1.4.2 Recruitment, Selection And Training
What is recruitment 1,
What is the selection process 2,
1 define the role 3
13
cards
1.4.3 Organisational Design
What is organisational structure 1,
What is a hierarchy 2,
What is a chain of command 3
11
cards
1.4.4 Motivation In Theory And Practice
What is motivation and what are t...,
1 the impact of motivation on pro...,
2 the impact of motivation on the...
15
cards
1.4.5 Leadership
What is leadership and management 1,
Key differences between leadershi...,
Different types of leadership sty...
7
cards
1.5.1 Role Of An Entrepreneur
Who is an entrepreneur 1,
What do entrepreneurs do 2,
How do entrepreneurs run and deve...
6
cards
1.5.2 Entrepreneurial Motives And Characteristics
Characteristics and skills requir...,
Financial reasons people set up b...,
Non financial reasons people set ...
3
cards
1.5.3 Business Objectives
What is the beginning aim of most...,
What are other business objectives 2
2
cards
1.5.4 Forms Of Business
What type of businesses to most s...,
What are the forms of business 2,
Sole trader 3
8
cards
1.5.5 Business Choices
Definition of opportunity cost 1,
Definition of a trade off 2
2
cards
1.5.6 Moving From Entrepreneur To Leader
Transitioning from an entrepreneu...,
Differences between entrepreneur ...,
Difficulties faced by entrepreneu...
3
cards
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Business Theme 1
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