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Gracie Haynes
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Decks in this class (31)
1.1.1 the market
Characteristics of mass markets 1,
Characteristics of niche markets 2,
What s a dynamic market 3
13
cards
1.1.2 market research
What is market research 1,
Purpose of market research 2,
Types of market research 3
11
cards
1.1.3 market positioning
What s market positioning 1,
What s the importance of market p...,
What are some positioning strateg...
8
cards
1.2.1 demand
What is demand 1,
Factors that influence demand 2
2
cards
1.1.2 supply
What is supply 1,
What determines our supply 2,
What s a shortage 3
6
cards
1.2.3 markets
Whats a market 1,
What happens at equilibrium price 2
2
cards
1.2.4 PED
What is ped 1,
Equation for ped 2,
How to calculate percentage change 3
8
cards
1.2.5 YED
What is yed 1,
What is disposable income 2,
How to calculate yed 3
6
cards
1.3.1 product and service design
What are the 3 elements of the de...,
What does the function represent 2,
What does the aesthetic represent 3
7
cards
1.3.2 branding and promotion
What is branding 1,
Methods of branding 2,
What is promotion 3
7
cards
1.3.3 pricing stategies
Whats costs plus pricing 1,
Whats competitive pricing 2,
Whats price skimming 3
21
cards
1.3.4 distribution
What is distribution 1,
Whats a distribution channel 2,
Whats the first channel 3
11
cards
1.3.5 marketing stategies
What is marketing 1,
What are the two things marketing...,
What are the two things how a bus...
9
cards
1.4.1 approaches to staffing
What are some alternative words f...,
What are the two types of staff 2,
Whats an asset 3
26
cards
1.4.1 bargaining
What is bargaining 1,
What is individual bargaining 2,
What is collective bargaining 3
7
cards
1.4.2 recruitment / selection
What is recruitment 1,
What are the 2 forms of recruitme...,
Advantages of internal hiring 3
3
cards
1.4.2 training
What is training 1,
Why offer training 2,
3 types of training 3
3
cards
1.4.3 organisational design
What is organisational structure 1,
Whats a subordinate 2,
What is the chain of command 3
15
cards
1.4.3 centralised vs decentralised
Explain the centralised structure 1,
Explain the decentralised structu...,
Why use centralised 3
4
cards
1.4.4 motivation
What is motivation 1,
Why motivate staff 2,
Demotivated logic strand 3
6
cards
1.4.4 motivation theories (taylor's scientific management)
Who made the theory 1,
Background of the theorist 2,
What does the theory focus on 3
7
cards
1.4.4 motivation theories (mayos human relations)
Who was it conducted by 1,
Background of the theorist 2,
What does the theory state 3
6
cards
1.4.4 motivational theories (maslow's hierarchy of needs)
Background of the theorist 1,
What is the theory 2,
What is the top tier of the pyram...
9
cards
1.4.4 motivational theories (herzberg's 2 factor)
Who is the theorist 1,
Background of the theorist 2,
What is the theory 3
10
cards
1.4.5 leadership
Define leadership 1,
What is leadership 2,
Brainstorm some characteristics o...
22
cards
1.5.1 The role of an entrepreneur
Define entrepreneur 1,
How will an entrepreneur develop ...,
What is intrapreneurship 3
12
cards
1.5.2 Entrepreneurial motives and characteristics
Why do people set up a business 1,
Give examples of financial motives 1,
Give examples of non financial mo...
14
cards
1.5.3 Business objectives
Define business objectives 1,
What are the 8 business objectives 2,
Whats a smart objective 3
9
cards
1.5.4 Forms of Business
0
cards
1.5.5 Business choices
0
cards
1.5.6 Business Leadership
0
cards
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BUSINESS THEME 1
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