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Business Theme 1 MARKETING

This class was created by Brainscape user Megan Raguro. Visit their profile to learn more about the creator.

By: Megan Raguro
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Decks in this class (11)

Marketing Research
What is marketing research 1,
What important insights can marke...,
What is product orientation 3
39  cards
Product Life Cycle
What is the product life cycle 1,
What can the plc be used for 2,
What are the five stages of plc 3
11  cards
Distribution
What is distribution 1,
Aim for distribution 2,
Types of distribution channel 3
22  cards
Key Terms
Mass market 1,
Niche market 2,
Dynamic market 3
99  cards
Market Segmentation and Strategy
What is market segmentation 1,
What is targeting 2,
Wha is product differentiation 3
11  cards
Formula
Sales volume 1,
Value 2,
Volume 3
5  cards
Market
Niche marketing 1,
Mass marketing 2,
Key features of mass market 3
20  cards
Market Postioning
Marketing positioning 1,
Product differentiation 2,
Dimensions that can be used on a ...
16  cards
Product and Service Design
Elements of design mix 1,
What is design mix 2,
What is marketing mix 3
16  cards
Branding and Promotion
What is a brand 1,
Key benefits of effective branding 2,
Types of brand 3
28  cards
Marketing Pricing Strategies
What is price 1,
Financial objectives of price set...,
Marketing objectives of price set...
20  cards

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Business Theme 1 MARKETING

  • Class purpose General learning

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