This class was created by Brainscape user Duncan Keegan. Visit their profile to learn more about the creator.
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Duncan Keegan
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Decks in this class (11)
Introduction to Campaigning
A campaign is a planned sequence ...,
Any desired outcome in any and ev...,
Some outcomes can be achieved thr...
9
cards
The Nature and Purpose of Communication
Communication is,
Most of us acknowledge,
The costs of miscommunications are
11
cards
7 Principles of Campaigning
The purpose of any campaign is ei...,
To make change happen,
To get permission from others
7
cards
What 'Campaign It!' stands for
C,
A,
M
11
cards
Cause
The first thing to do with any pr...,
Causes range in size and scope,
Campaigning a cause is the pursuit
15
cards
Recognising and Understanding your Audiences
To understand others you have to,
Audiences influence us,
A penetrating and insightful audi...
14
cards
Principles and Methods of Audience Analysis
The first question to ask when un...,
When ready to begin questioning w...,
We need to preface all the resear...
12
cards
The Narrative
What do we mean by a campaign nar...,
A campaign narrative is a story d...,
The narrative is delivered through
21
cards
Influencing Conversations
Think of conversation as,
Attention is,
Conversations are the
17
cards
Mapping the Campaign
A campaign map begins as,
Before you can begin to map your ...,
Create your map by
13
cards
Integrating Activities
Influence is created,
Activities have to be,
Unconnected activities do not
28
cards
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Campaign It!
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