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Puk slewe
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Decks in this class (34)
1. introduction
Consumer culture 1,
Culture has important functions f...,
Cultural norms 3
21
cards
1. Argo & Dahl (2018): Standards of beauty: the impact of mannequins in the retail contex
Main finding 1,
Main finding in particulair 2,
Why this main finding effect 3
12
cards
1. Micro-culture: ethnicity and consumer’s ideology
Micro culture 1,
Culture is hierarchical 2,
Sex roles 3
8
cards
1. Crockett & Wallendorf (2004): the role of normative political ideology in consumer behavior
Conclusion 1,
Typology 2,
Ideology 3
10
cards
1. Han et al. (2010): signaling status with luxury goods: the role of brand prominence
Brand prominence 1,
Two distinct characteristics 2,
Patricians 3
9
cards
1. lecture
Marketing implications of cb 1,
Segmentation 2,
Targeting 3
6
cards
1. Gaski & Etzel (2005): National aggregate consumer sentiment toward marketing: a thirty-year retrospective and analysis
Abstract 1,
Gaski etzel 2005 what is this pap...,
A multi dimensional scale designe...
6
cards
2. introduction
Sources of influence criteria 1,
Opinion leaders 3 2,
Market mavens 3
14
cards
2. McFerran et al. (2010): I’ll have what she’s having: effects of social influence and body type on the food choices of others
His research examines 1,
3 main findings 2,
Food choice like many other behav...
20
cards
2. Chae et al. (2017): Spillover effects in seeded word-of-mouth marketing campaigns
Wom strong and weak ties 1,
Wom marketing is 2,
Influencer marketing 3
12
cards
Argo & Dahl (2020): social influence in the retail context: a contemporary review of the literature
In this article we review 1,
The central goal of this article ...,
Social influence 3
14
cards
2 lecture
Value expressive influence 1,
Informational influence 2,
Normative influence 3
19
cards
2. Warren & Campbell (2014): What makes things cool? How autonomy influences perceived coolness
Research 1,
Findings 2,
Autonomy seems appropriate when 3
34
cards
3. introduction
Sensory marketing 1,
Perception 2,
We process information in two dif...
12
cards
3. Celsi & Olson (1998): The role of involvement in attention and comprehension processes
Test several hypotheses concertin...,
Examining the process of attentio...,
Factors influencing comprehension...
35
cards
3. Janiszewski (1993): Pre-attentive mere exposure
Mere exposure to a brand name or ...,
Mere exposure effects persist when 2,
These unintentional mere exposure...
29
cards
3. Dimofte & Yalch (2011): The mere association effect and brand evaluations
Everything that we know is stored...,
Association networks are created ...,
Memory associations how does this...
28
cards
3. lecture
Sensory marketing 1,
Sensory marketing can be used to ...,
What is the difference between a ...
43
cards
4. introduction
Hot vs cool system 1,
Automatic evaluation 2,
Appraisal theory of emotion 3
13
cards
4. Di Muro & Murray (2012): An arousal regulation explanation of mood effects on consumer choice
Rq 1,
Arousal 2,
Arousal ranging from 3
14
cards
4. Sanbonmatsu & Kardes (1988): The effects of physiological arousal on information processing and persuasion
Purpose 1,
A consumer s state of physiologic...,
Generally high arousal levels hav...
9
cards
`4. Berger & Milkman (2012): What makes online content viral?
Rq 1,
Data set 2,
Results 3 3
18
cards
4. Pham et al. (2013): The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
Purpose of the research 2 1,
What did they do 2,
Rq 3
34
cards
5. introduction
The checker shadow illusion 1,
Rational model of decision making 2,
Influencing factors on consumer d...
29
cards
5. Levin & Gaeth (1988): How consumers are affected by the framing of attribute information before and after consuming the product
Framing attribute 1,
Method 2,
Results 3
5
cards
5. Khan & Dhar (2010): Price-framing effects on the purchase of hedonic and utilitarian bundles
This article examines 1,
Results 2,
Why 3
15
cards
5. Shampanier & Ariely (2007): Zero as a special price: the true value of free products
Cognitive dissonance theory 1,
Changing a reward from something ...,
When people are faced with a choi...
14
cards
5. Hsee et al. (1999): Preference reversals between joint and separate evaluations of options: a review and theoretical analysis
Evaluation scale 1,
Evaluation mode 2,
Separate evaluation mode 3
15
cards
6. introduction
Motivation 1,
Intrinsic motivation 2,
Extrinsic motivation 3
21
cards
6. Okada (2005): Justification effects on consumer choice of hedonic and utilitarian goods
Goal gradient effect 1,
Hypothesis 1 2,
Hypothesis 2 3
10
cards
6. Khan & Dhar (2006): Licensing effect in consumer choice
Licensing effect 1,
Licensing 2,
Hypothesis 3
11
cards
6.Goldstein et al. (2008): A room with a viewpoint: using social norms to motivate environmental conservation in hotels
Two field experiments examined 1,
Descriptive norms 2,
Social norms 3
16
cards
Kivetz & Zheng (2006): The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention
The goal gradient hypothesis 1,
How did they measure effort accel...,
Study 1 cafe rp 3
6
cards
herhalen
Self congruency theory 1,
Argo dahl manequin study 1a 2,
Argo dahl manequin study mitigati...
99
cards
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CB herkansing
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