This class was created by Brainscape user Puk slewe. Visit their profile to learn more about the creator.
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Puk slewe
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Decks in this class (34)
1. introduction
No deck description has yet been added by the author.
21
cards
1. Argo & Dahl (2018): Standards of beauty: the impact of mannequins in the retail contex
No deck description has yet been added by the author.
12
cards
1. Micro-culture: ethnicity and consumer’s ideology
No deck description has yet been added by the author.
8
cards
1. Crockett & Wallendorf (2004): the role of normative political ideology in consumer behavior
No deck description has yet been added by the author.
10
cards
1. Han et al. (2010): signaling status with luxury goods: the role of brand prominence
No deck description has yet been added by the author.
9
cards
1. lecture
No deck description has yet been added by the author.
6
cards
1. Gaski & Etzel (2005): National aggregate consumer sentiment toward marketing: a thirty-year retrospective and analysis
No deck description has yet been added by the author.
6
cards
2. introduction
No deck description has yet been added by the author.
14
cards
2. McFerran et al. (2010): I’ll have what she’s having: effects of social influence and body type on the food choices of others
No deck description has yet been added by the author.
20
cards
2. Chae et al. (2017): Spillover effects in seeded word-of-mouth marketing campaigns
No deck description has yet been added by the author.
12
cards
Argo & Dahl (2020): social influence in the retail context: a contemporary review of the literature
No deck description has yet been added by the author.
14
cards
2 lecture
No deck description has yet been added by the author.
19
cards
2. Warren & Campbell (2014): What makes things cool? How autonomy influences perceived coolness
No deck description has yet been added by the author.
34
cards
3. introduction
No deck description has yet been added by the author.
12
cards
3. Celsi & Olson (1998): The role of involvement in attention and comprehension processes
No deck description has yet been added by the author.
35
cards
3. Janiszewski (1993): Pre-attentive mere exposure
No deck description has yet been added by the author.
29
cards
3. Dimofte & Yalch (2011): The mere association effect and brand evaluations
No deck description has yet been added by the author.
28
cards
3. lecture
No deck description has yet been added by the author.
43
cards
4. introduction
No deck description has yet been added by the author.
13
cards
4. Di Muro & Murray (2012): An arousal regulation explanation of mood effects on consumer choice
No deck description has yet been added by the author.
14
cards
4. Sanbonmatsu & Kardes (1988): The effects of physiological arousal on information processing and persuasion
No deck description has yet been added by the author.
9
cards
`4. Berger & Milkman (2012): What makes online content viral?
No deck description has yet been added by the author.
18
cards
4. Pham et al. (2013): The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
No deck description has yet been added by the author.
34
cards
5. introduction
No deck description has yet been added by the author.
29
cards
5. Levin & Gaeth (1988): How consumers are affected by the framing of attribute information before and after consuming the product
No deck description has yet been added by the author.
5
cards
5. Khan & Dhar (2010): Price-framing effects on the purchase of hedonic and utilitarian bundles
No deck description has yet been added by the author.
15
cards
5. Shampanier & Ariely (2007): Zero as a special price: the true value of free products
No deck description has yet been added by the author.
14
cards
5. Hsee et al. (1999): Preference reversals between joint and separate evaluations of options: a review and theoretical analysis
No deck description has yet been added by the author.
15
cards
6. introduction
No deck description has yet been added by the author.
21
cards
6. Okada (2005): Justification effects on consumer choice of hedonic and utilitarian goods
No deck description has yet been added by the author.
10
cards
6. Khan & Dhar (2006): Licensing effect in consumer choice
No deck description has yet been added by the author.
11
cards
6.Goldstein et al. (2008): A room with a viewpoint: using social norms to motivate environmental conservation in hotels
No deck description has yet been added by the author.
16
cards
Kivetz & Zheng (2006): The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention
No deck description has yet been added by the author.
6
cards
herhalen
No deck description has yet been added by the author.
99
cards
More about CB herkansing
- Class purpose General learning
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