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com mark intégrée

This class was created by Brainscape user Charlotte leclair. Visit their profile to learn more about the creator.

By: Charlotte leclair
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Decks in this class (11)

Séance 1
Definition communication marketin...,
Etapes d un plan de cmi
2  cards
Séance 2 - Les agences de publicité et l’éthique
Les agences de publicité et l’éthique
12  cards
Séance 3 - Le data, le briefing et l’analyse de la situation
Importance du briefing,
Le breif devient un document de t...,
Elements a retrouver dans le breif
5  cards
Séance 4 - Segmentation et traitement de l’information
La segmentation l outil _________...,
3 dimensions a considerer lors de...,
Ce qu ils sont statut
18  cards
Séance 5 - Objectifs et positionnement
Objectifs marketing quel aspect d...,
Objectifs communicationnel quel a...,
Elements du modele smart
13  cards
Séance 6 - Création
Axe de communication,
Les deux types d axe de com sont,
Quels sont les 3 criteres d evalu...
5  cards
Séance 7 - Médias
Qu est ce que la portee,
Qu est ce que la frequence,
Qu est ce que les impressions
15  cards
Séance 8 - La planification média
Qu est ce que sont les medias poem,
Quelles sont les etapes du cycle ...,
Quels sont les elements du briefi...
11  cards
Séance 9 - Relations publiques et commandites
Les relations publiques visent a 3,
Comment resumer les rp en un mot,
Quelle est la difference entre le...
18  cards
Séance 10 - Marketing direct/promotion
Qu est ce que le marketing viral,
Qu est ce que le marketing direct,
Pourquoi utiliser le marketing di...
15  cards
Séance 11 - La vente et l’évaluation publicitaire
Quelle est la difference entre la...,
Qu est ce que le social selling,
Etapes du social selling
4  cards

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com mark intégrée

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