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COMM- Theories of Persuasion

This class was created by Brainscape user Sophie Davis. Visit their profile to learn more about the creator.

By: Sophie Davis
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Decks in this class (11)

Social Judgment Theory
What is social judgment theory,
What are the two steps involved i...,
In what three categories is a pos...
30  cards
Introduction: persuasion, attitude, attitude measurement
Paradigm cases,
How do shared features of paradig...,
Borderline cases
13  cards
Belief-based approaches
Belief based approach,
Salient belief definition how to ...,
Modal salient belief
12  cards
Functional Approaches
Functional approaches to attitude,
What are katzs four functions of ...,
Utilitarian function definition p...
15  cards
Elaboration Likelihood Model
Elaboration,
How can we assess elaboration,
What are the two different routes...
20  cards
Reasoned Action Theory
Reasoned action theory,
What are the four primary determi...,
Attitude toward behavior ab defin...
22  cards
Source Factors
What is credibility what are the ...,
What is competence describe the q...,
What is trustworthiness describe ...
28  cards
Message Factors: Evidence Citation
What are the effects of citation ...,
Is this effect explained by the e...,
Does evidence source citation aff...
5  cards
Message Factors: Discrepancy
0  cards
Message Factors: Messages
What is a one sided message,
What is a two sided message,
Identify and explain the two type...
8  cards
Message Factors: Threat
What is threat appeal,
Describe the two parts of threat ...,
What is protection motivation the...
6  cards

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COMM- Theories of Persuasion

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