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Consumer Behavior

This class was created by Brainscape user Maria Chak. Visit their profile to learn more about the creator.

By: Maria Chak
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Decks in this class (16)

Session 3: Why Study CB
What are the three stages of cons...,
Acquisition,
Consumption
18  cards
Session 4:How to Tap Into Consumer Motivation
What does motivation lead to,
What increases consumer motivation,
Suppose that the description of a...
14  cards
Session 8: Perception 3
A is the population of chicago mo...,
Anchors,
Asch s personality test intellige...
27  cards
Session 2: Managing Consumer Experience
What is consumer behavior,
Pre consumption,
Acquisition and consumption
20  cards
Session 10-11: Snoop
Interactionist theories,
What are the big five personality...,
Openness
44  cards
Session 12: Gender and Consumer Behavior
Keep her in the game,
Cheerios,
Facebook
27  cards
Session 13: Categorization
Preferred hotels resorts,
Two smart watch strategies,
Schemas
29  cards
Session 14: Basics of Consumer Memory
What are the types of memory,
Information lost if not encoded,
Sensory memory
44  cards
Session 9: Sensory Cues on Consumer Perception
Color,
Black and white,
High dynamic vs low dynamic signs
13  cards
Session 7: What influences perception?
What influences consumers percept...,
Does green label mean healthy,
The organic path to obesity
27  cards
Session 5: Exposure Attention
What is necessary to reach consumers,
The new york time,
Elevator
39  cards
Session 15
Peak end rule,
What else influences consumer memory
2  cards
Session 16: Influencing Cognitively-Based Attitudes
When do people remember their exp...,
What are the two approaches to el...,
What is the central route elm
8  cards
Session 20: Persuasion
What are the five behavioral comp...,
Anthropomorphism,
For the commitment and consistenc...
9  cards
Session 22: Needs Recognition, Search, Judgment, and Decision Making
What are the 5 decision heuristic...,
Choice tactics variety seeking,
In a carolina brewery when people...
10  cards
Session 21: Needs Recognition, Search, Judgment, and Decision Making
0  cards

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Consumer Behavior

  • Class purpose General learning

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