This class was created by Brainscape user Athanasios Papadopoulos. Visit their profile to learn more about the creator.

Flashcard maker: Athanasios Papadopoulos

Decks in this class (12)

1. Introduction & Basics
The creator of this deck did not yet add a description for what is included in this deck.
13  cards
1.2 Categories of goods and purchasing process
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3  cards
1.3 Theories of Attitudes Formation
The creator of this deck did not yet add a description for what is included in this deck.
5  cards
2. Information Processing Models: 2.1 Categorization and Schema Theories
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7  cards
2.2 Dual Process Models
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4  cards
2.3 Fluency
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6  cards
2.4 Cognitive Consistency
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6  cards
2.5 Reactance and Persuasion Knowledge
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6  cards
3. Priming
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7  cards
4. Self-Referencing
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8  cards
5. Narrative & Emotional Advertising
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6  cards
6. Decoys, Phantoms and Compromises
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6  cards

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Consumer Behavior

  • Class purpose General learning

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