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Puk slewe
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Decks in this class (17)
W1L1
Consumer culture represetn 1,
Cultural sanction 2,
3 functions of culture 3
20
cards
W1 argho & Dahl mannequins impact
Why mannequins 1,
Research question 2,
Study 1a presented participants w...
7
cards
crocket, david: political ideology in CB
Microculture 1,
Age based microculture 2,
Cohort 3
13
cards
W1 Han, Nunes: role of brand prominance
Brand prominence 1,
Different consumers prefer quiet ...,
This papeer crates a taxonomys of...
10
cards
W2 introduction
Sources of influence 1,
Sources of influence non marketin...,
These sources differ in 2 3
21
cards
W2 mcferran: social influence on body type
Paper is about 1,
How do presence influences food c...,
When a confederate sets up a norm...
7
cards
w2 WOM chae
Study is about 1,
Wom is a key driverof 2,
Power of wom 3
9
cards
w2 argo dahl: social influence in retail context
The central goal of this article 1,
An active social influence in the...,
Social influence in the retail co...
9
cards
Q&A 2
Value expressive influence 1,
Informational influence 2,
Normative influence 3
20
cards
W3 intro to psychological core
Sensation 1,
Sensory marketing also known as s...,
Perception 3
17
cards
W3 the effect of involvement, the role of involvement in attention and comprehension processes (celsi, Olson)
Three main factors that influence...,
Research question 2,
A consumer s level of involvement...
20
cards
W3 preattentive mere exposure effect (janeswki) PAPER LEZEN
Sources of affective responses 3 1,
Pre attentive manner 2,
How to enhance affective response...
19
cards
W3 the mere association effect and brand evaluations (dimofte, yalch 2010)
When presented with ambiguous inf...,
Implicit 2,
This study shows that the transfe...
19
cards
Q&A psychologial core
What is the difference between a ...,
The rule of thirds 2,
The golden ratio 3
19
cards
W4 Introduction, Consumers' emotional system, and Appraisal theory of emotion
Hot vs cool system 1,
Appraisal theory of emotion 2,
Why do we feel anger instead of f...
18
cards
extra
0
cards
w5
Bounded rationality 3 1,
The representativeness heuristic 2,
The availability heuristic 3
10
cards
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Consumer behaviour
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