consumer behaviour

This class was created by Brainscape user Puk slewe. Visit their profile to learn more about the creator.

Decks in this class (17)

W1L1
No deck description has yet been added by the author.
20  cards
W1 argho & Dahl mannequins impact
No deck description has yet been added by the author.
7  cards
crocket, david: political ideology in CB
No deck description has yet been added by the author.
13  cards
W1 Han, Nunes: role of brand prominance
No deck description has yet been added by the author.
10  cards
W2 introduction
No deck description has yet been added by the author.
21  cards
W2 mcferran: social influence on body type
No deck description has yet been added by the author.
7  cards
w2 WOM chae
No deck description has yet been added by the author.
9  cards
w2 argo dahl: social influence in retail context
No deck description has yet been added by the author.
9  cards
Q&A 2
No deck description has yet been added by the author.
20  cards
W3 intro to psychological core
No deck description has yet been added by the author.
17  cards
W3 the effect of involvement, the role of involvement in attention and comprehension processes (celsi, Olson)
No deck description has yet been added by the author.
20  cards
W3 preattentive mere exposure effect (janeswki) PAPER LEZEN
No deck description has yet been added by the author.
19  cards
W3 the mere association effect and brand evaluations (dimofte, yalch 2010)
No deck description has yet been added by the author.
19  cards
Q&A psychologial core
No deck description has yet been added by the author.
19  cards
W4 Introduction, Consumers' emotional system, and Appraisal theory of emotion
No deck description has yet been added by the author.
18  cards
extra
No deck description has yet been added by the author.
0  cards
w5
No deck description has yet been added by the author.
10  cards

More about
consumer behaviour

  • Class purpose General learning

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