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Laura Smith
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Decks in this class (19)
Risks, Needs & Motivations
What is perceived risk 1,
Is perceived risk dependant on an...,
What are some factors that may in...
42
cards
New Product Development
What factors does a new product d...,
What is the purpose of a product ...,
What is considered to be the crit...
31
cards
Product Protocol
What is a product product protocol 1,
At what stage of the npd are prod...,
What information is in a product ...
37
cards
Customer Adoption & Diffusion
Define involvement 1,
What is pii 2,
Discuss the 2 levels of involveme...
24
cards
New Product Process
How many phases are there in the ...,
What are the stages of the basic ...,
How many other npd models are the...
12
cards
Product Strategy
What is the purpose of a product ...,
Why do firms need product strateg...,
What is included in a product str...
37
cards
Concept Generation
Where are the 2 areas in which in...,
Give some examples of where infor...,
Give some examples of where infor...
13
cards
Sociological Issues
How do we as humans tend to learn 1,
Discuss reference groups 2,
What are subcultures 3
20
cards
Understanding Consumers & Consumer Culture
What is the planned theory of beh...,
What is consumer research 2,
What is a cultural production sys...
17
cards
Product Management/Concept Testing & Evaluation
When does concept testing occur w...,
Why is it important to concept te...,
What does the pic allow for in npd 3
12
cards
Strategic Launch Planning
You cannot save a bad product wit...,
What of cash is spent at the laun...,
What is a product launch 3
13
cards
Managing the NPD Team
What is one of the best practices...,
What are 3 things a teams informa...,
What does team performance influe...
17
cards
Market Testing
When do you do market testing 1,
Why should market testing be cond...,
What are some pseudo sales methods 3
17
cards
Early Market Influences
What must companies ensure they d...,
What percentage of firms conduct ...,
How many stages are there in the ...
11
cards
Decision Making & Influences
What is consumer behaviour 1,
What are the two different types ...,
Outline the consumer buyer process 3
12
cards
Consumers, product management and sustainability
What is sustainability 1,
What of climate scientists agree ...,
What is climate change denial 3
10
cards
Consumer Creativity
What is a consumer creativity 1,
How is the consumer involved in t...,
What are some examples of the co ...
27
cards
International Consumers
What are some factors that could ...,
Explain technological factors in ...,
Explain political legal factors i...
13
cards
Attitudes & Perception
What is an attitude 1,
How many different ways can attit...,
What is the tri component mode of...
22
cards
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CUSTOMER INSIGHT
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