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Lukas Fahrländer
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Decks in this class (20)
Lecture unit 01
What are the four broad classes o...,
How can the boundaries of a firm ...,
What do the firm s boundaries define
23
cards
Lecture unit 02
What is the only valid definition...,
How is utility defined in economics,
How are customers revealed prefer...
22
cards
Lecture unit 03 - Customer-cenntric marketing strategy
What is marketing strategy,
What are the key steps in the mar...,
What is a market segment
33
cards
Lecture unit 03 - Customer-cenntric marketing 2
What is customer centric marketing,
What is customer centric marketin...,
What is the historical focus oof ...
34
cards
Lecture unit 4: Markets and competitive analysis (1/2)
When are firms competitors,
Where can competitors of a compan...,
What are direct and indirect comp...
47
cards
Lecture unit 4: Markets and competitive analysis (2/2)
What are the characteristics of o...,
What is the idea behind the centr...,
What is the cournot duopoly
38
cards
Tutorial 1-4
What is the optimal margin of con...,
Constant elasticity functions wha...,
Constant elasticity price quantit...
43
cards
Lecture Unit 5: Market Entry & Exit decisions (1/2)
What are entrants and how do they...,
How do they threaten incumbents,
What are the different forms of e...
38
cards
Lecture Unit 5: Market Entry (2/2)
What are deterring strategies,
What is important so that deterri...,
What are examples of entry deterr...
37
cards
Lecture Unit 6: Dynamic competition across time (1/3)
What is dynamic price competition,
In what dimensions can dynamic co...,
What is the difference between st...
37
cards
Lecture Unit 6: Dynamic competition (2/3)
What is the best time to make a s...,
What are the key aspects of the c...,
How can one get better informatio...
39
cards
Lecture Unit 6: Dynamic competition across time (3/3)
What are impediments to coordination,
What are the implications of a mi...,
When can a misread happen
47
cards
Tutorial 5 & 6
Researchers have found that indus...,
Industries with high barriers to ...,
What are typical entry barriers
14
cards
Lecture Unit 7: Industry Analysis (1/2)
What does industry analysis facil...,
What frameworks are used for stra...,
What does industry analysis help ...
29
cards
Lecture Unit 7: Industry analysis (2/2)
What are the 5 different player o...,
When is a player a complementor v...,
Value net model name examples of ...
14
cards
Lecture Unit 8: Strategic positioning for Competitive advantage (1/2)
What is strategic positioning,
Do all market positions ensure eq...,
On what does the ability of a fir...
39
cards
Lecture Unit 8: Strategic positioning for Competitive advantage (2/2)
What is a firms generic strategy ...,
When does a firm follow a strateg...,
How can the cost leader create mo...
31
cards
Tutorial 7 & 8
Which questions should you ask yo...,
Which questions should you ask yo...,
Which questions should you ask yo...
20
cards
Lecture Unit 9: Information Disclosure and Strategy (1/2)
What are the 2 ways firms can enh...,
What is meant with disclosure,
What does vertical differentiatio...
32
cards
Lecture Unit 9: Information Disclosure and Strategy (2/2)
What is the potential negative im...,
When is multitasking a potential ...,
What happens when you pay for x i...
48
cards
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