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digital and social media strategies

This class was created by Brainscape user Hendrik Diepers. Visit their profile to learn more about the creator.

By: Hendrik Diepers
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Decks in this class (18)

Lecture 2
Measuring advertising response ho...,
What are incremental sales and ho...,
Incremental profit 3
20  cards
Lecture 2 (2)
Data driven attribution key diffe...,
Markov attribution model data dri...,
Markov attribution models measuri...
13  cards
lecture 4
The goal of a marketing campaign ...,
How to evaluate the performance o...,
Roi formula 3
18  cards
lecture 4 (1)
Main point of an experiment 1,
Steps to analyze experimental data 2,
What descriptive statistics do yo...
18  cards
lecture 5
What are display ads 1,
How does an online ad get to appe...,
Difficulty is not always perceived 3
17  cards
lecture 5 (1)
Estimating the treatment effect 1,
Do advertisers care where their a...,
Heterogeneity chains and ratings ...
8  cards
lecture 6
What are search engines 1,
How do search engines work main f...,
Crawling 3
19  cards
lecture 6 (1)
How does google determine what yo...,
How does google determine what yo...,
Three options for bids 3
8  cards
lecture 7
User generated content 1,
Social media 2,
Three factors that explain why so...
11  cards
lecture 8
Influencer marketing 1,
Who are influencers 2,
Types of influencers 3
16  cards
lecture 9
What is word of mouth marketing 1,
Organic word of mouth 2,
Ampliefied word of mouth 3
18  cards
lecture 10
Personalized emails 1,
Targeted offers increase spending...,
Does adding personalized content ...
7  cards
lecture 11
Pradeep k chintagunta 1,
Navdeep sahni 2,
Does adding personalized content ...
7  cards
lecture 12
Mobile marketing 1,
Why not just have one control gro...,
Bad app quality 3
10  cards
last lecture
Caveat 1,
What is the additional value to o...,
How do pricing strategies vary wi...
5  cards
lecture 1
Digital marketing 1,
Social media marketing 2,
Marketing strategy 3
11  cards
lecture 3
According to marketing evolution 1,
Key differences to attribute mode...,
Seeking answers to the following ...
13  cards
final final lecture
What are platforms 1,
How should a platform rank produc...,
Two channesl that ranking changes...
12  cards

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digital and social media strategies

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