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Digital and Social Media Strategies

This class was created by Brainscape user Niek Huggers. Visit their profile to learn more about the creator.

By: Niek Huggers
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Decks in this class (10)

W1: B. de Langhe and S. Puntoni, Leading With Decision-Driven Data Analytics, MIT Sloan Management Review, Dec. 7, 2020.
What is a major challenge in data...,
What is the key critique of rolli...,
What is the problem with gwenn je...
6  cards
W1: Chintagunta,P.,Hanssens,D. & Hauser,J.(2016).Marketing and Data Science: Together the Future is Ours. NIM Marketing Intelligence Review,8(2) 18-23.
How has marketing faculty s appro...,
What drove the transition to new ...,
What characterizes the evolution ...
6  cards
W2: Slides
What has the rise of digital busi...,
What characterizes the digital er...,
What is the focus of traditional ...
9  cards
W2: Amazon (2021a). What is marketing attribution? A beginner’s guide Links to an external site.
What is marketing attribution,
Why is marketing attribution impo...,
What are the challenges associate...
12  cards
W2: Kinley, J. (2019). Data-Driven Marketing Attribution Custom Attribution with Cooperative Game Theory.
What are the drawbacks of traditi...,
What is the key advantage of data...,
What concept from cooperative gam...
7  cards
W2: Marketing Attribution with Markov _ by James Kinley _ Towards Data Science.pdf
What is marketing attribution,
What are the limitations of tradi...,
What was cloudera s initial appro...
6  cards
W3: Amazon (2021b). What is a media mix and why is it important?
What is a media mix,
Why is a diverse media mix import...,
What is media mix modeling
5  cards
W3: Accenture Market Mix Optimization PapeR
What are the traditional and digi...,
What is market mix optimization mmo,
How have mmm techniques evolved o...
10  cards
W3: Slides (MMM MMO)
Define media mix modelling mmm an...,
What is the goal of media mix mod...,
Explain the business problem addr...
10  cards
W4: Slides (Field Experiments)
0  cards

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Digital and Social Media Strategies

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