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Unknown Unknown
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Decks in this class (22)
Chapter 1 & 2
What does digital marketing include,
Big data,
Display advertising
47
cards
Chapter 3
Directed buying,
What does clickstream data include,
Clickstream data
16
cards
Chapter 4
Advantages field experiment over ...,
Advantages lab experiment over fi...,
Reasons to bid for branded keywords
21
cards
Chapter 5
Why is the shapely values method ...,
Shapely values method,
Converted customers
23
cards
Chapter 6
Firm generated content,
Distribution change,
Granger causality test
14
cards
Chapter 7
Customer satisfaction,
Qdap quantitative discourse analy...,
How can it be analyzed if results...
27
cards
Chapter 8
Why is it harder to reach younger...,
Where is the device used based on,
Why is the roi of mobile low
16
cards
Chapter 9
Important challenge due to digita...,
Why is the rise of ad blocking so...,
Consumer brand usage cbu
18
cards
Chapter 10
What did bitterl and schreier 201...,
Benefits crowdfunding,
What are the biggest forms of fun...
15
cards
EXTRA
When do we use a quasi experiment,
If you would study netflix the sa...,
Standard error of the coefficient
27
cards
EXTRA 2
Advantage ad blocking software fo...,
In which purchase phase are mobil...,
When do customers switch to less ...
39
cards
EXTRA 3
Formula regression analysis,
Formula difference in differences...,
Formula before during after analysis
30
cards
Article 1 PROSAD
What is being studied,
Why is it important to study,
How and where is this research co...
5
cards
Article 2 Differentiating online shoppers
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 3 Consumer Heterogeneity and Paid Search Effectiveness
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 4 Effects of Internet Display Advertising in the Purchase Funnel
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 5 Popularity of Brand Posts on Brand Fan Pages
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 6 Satisfaction Surveys or Online Sentiment
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 7 Battle of the Channels: Impact Tablets on E-Commerce
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 8 Device Switching in Online Purchasing
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 10 How Adoption of Online Streaming Affects Music Consumption
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
Article 9 The Drivers and Consequences of Ad Blocking
What is being studied,
Why is this important to study,
How and where is this research co...
5
cards
More about
DMA
- Class purpose General learning
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Looking for something else?
DMA 215
- 2 decks
- 37 flashcards
- 1 learners
Decks:
Dma 215 Unit One Technology Media The We, Dma 215 Unit Two Arts Entertainment, And more!
