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Unknown Unknown
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Decks in this class (22)
Chapter 1 & 2
What does digital marketing inclu...,
Big data 2,
Display advertising 3
47
cards
Chapter 3
Shallow sessions 1,
What does clickstream data include 2,
Clickstream data 3
16
cards
Chapter 4
Advantages field experiment over ...,
Advantages lab experiment over fi...,
Reasons to bid for branded keywor...
21
cards
Chapter 5
Why is the shapely values method ...,
Shapely values method 2,
Converted customers 3
23
cards
Chapter 6
Firm generated content fgc 1,
Distribution change 2,
Granger causality test 3
14
cards
Chapter 7
Customer satisfaction 1,
Qdap quantitative discourse analy...,
How can it be analyzed if results...
27
cards
Chapter 8
Why is it harder to reach younger...,
Where is the device used based on 2,
Why is the roi of mobile low 3
16
cards
Chapter 9
Two important challenges due to d...,
Why is the rise of ad blocking so...,
Consumer brand usage cbu 3
18
cards
Chapter 10
What did bitterl and schreier 201...,
Benefits crowdfunding 2,
What are the biggest forms of fun...
15
cards
EXTRA
When do we use a quasi experiment 1,
If you would study netflix the sa...,
Standard error of the coefficient 3
27
cards
EXTRA 2
Advantage ad blocking software fo...,
In which purchase phase are mobil...,
When do customers switch to less ...
39
cards
EXTRA 3
Formula regression analysis 1,
Formula difference in differences...,
Formula before during after analy...
30
cards
Article 1 PROSAD
What is being studied 1,
Why is it important to study 2,
How and where is this research co...
5
cards
Article 2 Differentiating online shoppers
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 3 Consumer Heterogeneity and Paid Search Effectiveness
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 4 Effects of Internet Display Advertising in the Purchase Funnel
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 5 Popularity of Brand Posts on Brand Fan Pages
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 6 Satisfaction Surveys or Online Sentiment
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 7 Battle of the Channels: Impact Tablets on E-Commerce
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 8 Device Switching in Online Purchasing
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 10 How Adoption of Online Streaming Affects Music Consumption
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
Article 9 The Drivers and Consequences of Ad Blocking
What is being studied 1,
Why is this important to study 2,
How and where is this research co...
5
cards
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DMA
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