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Edexcel Business A-level - Theme 1

This class was created by Brainscape user Simona Keremidchieva. Visit their profile to learn more about the creator.

By: Simona Keremidchieva
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Decks in this class (14)

1.1.1 - The Market
Define the term market 1,
What are the two types of markets 2,
What is a mass market 3
31  cards
1.1.2 - Market Research
What is product orientation 1,
What is market orientation 2,
What is consumer behaviour 3
38  cards
1.1.3 - Market Positioning
What is the purpose of a market m...,
What are the advantages of market...,
What are the disadvantages of mar...
12  cards
1.2.1 - Supply
What is supply 1,
What is the basic law of supply w...,
Draw the diagram showing the basi...
9  cards
1.2.2 - Demand
What is meant by the term demand 1,
What is the basic law of demand 2,
Draw the demand curve 3
12  cards
1.2.3 - The Market
Blank 1
1  cards
1.2.1 + 1.2.2 + 1.2.3 - Supply and Demand and Markets
What is effective demand 1,
What is supply 2,
What do supply and demand diagram...
42  cards
1.2.4 - Price Elasticity of Demand
What is the price elasticity of d...,
What is the formula for calculati...,
Why is price elasticity of demand...
26  cards
1.2.5 - Income Elasticity of Demand
What does income elasticity of de...,
What is the formula for yed 2,
How does a nation s average incom...
11  cards
1.3.1 - Product/Service Design
What is the marketing mix 1,
How does the marketing mix relate...,
What is the design mix 3
9  cards
1.3.2 - Branding and Promotion
What is the purpose of promotion ...,
What are some forms of media used...,
What factors influence the choice...
39  cards
1.3.3 - Pricing Strategies
How do the other p s in the marke...,
What is price sensitivity and how...,
How does price elasticity of dema...
12  cards
1.3.4 - Distribution
What is a channel of distribution 1,
Why is distribution vital to a bu...,
What is direct selling two stage ...
18  cards
1.3.5 - Marketing Strategies
What does the product life cycle ...,
Why is the product life cycle imp...,
What are the stages of the produc...
33  cards

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Edexcel Business A-level - Theme 1

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