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Decks in this class (25)
1.1.1 - The Market
Define the term market 1,
What are the two types of markets 2,
What is a mass market 3
31
cards
1.1.2 - Market Research
What is product orientation 1,
What is market orientation 2,
What is consumer behaviour 3
38
cards
1.1.3 - Market Positioning
What is the purpose of a market m...,
What are the advantages of market...,
What are the disadvantages of mar...
12
cards
1.2.1 - Supply
What is supply 1,
What is the basic law of supply w...,
Draw the diagram showing the basi...
9
cards
1.2.2 - Demand
What is meant by the term demand 1,
What is the basic law of demand 2,
Draw the demand curve 3
12
cards
1.2.3 - The Market
Blank 1
1
cards
1.2.1 + 1.2.2 + 1.2.3 - Supply and Demand and Markets
What is effective demand 1,
What is supply 2,
What do supply and demand diagram...
42
cards
1.2.4 - Price Elasticity of Demand
What is the price elasticity of d...,
What is the formula for calculati...,
Why is price elasticity of demand...
26
cards
1.2.5 - Income Elasticity of Demand
What does income elasticity of de...,
What is the formula for yed 2,
How does a nation s average incom...
11
cards
1.3.1 - Product/Service Design
What is the marketing mix 1,
How does the marketing mix relate...,
What is the design mix 3
9
cards
1.3.2 - Branding and Promotion
What is the purpose of promotion ...,
What are some forms of media used...,
What factors influence the choice...
39
cards
1.3.3 - Pricing Strategies
How do the other p s in the marke...,
What is price sensitivity and how...,
How does price elasticity of dema...
12
cards
1.3.4 - Distribution
What is a channel of distribution 1,
Why is distribution vital to a bu...,
What is direct selling two stage ...
18
cards
1.3.5 - Marketing Strategies
What does the product life cycle ...,
Why is the product life cycle imp...,
What are the stages of the produc...
33
cards
1.4. - Employees
Why are employees considered an a...,
How can a business treat employee...,
Define employee productivity 3
23
cards
1.4 - Recruitment and Training
What is recruitment 1,
What is a job description 2,
What is a job specification 3
28
cards
1.4 - Organisational Structures
What is a hierarchical organisati...,
What does an organisational chart...,
What is a tall organisational str...
26
cards
1.4 - Motivation in Theory and Practice
What is motivation in a business ...,
Why is motivation important for b...,
What was taylor s view of motivat...
28
cards
1.4 - Leadership
What is leadership in a business ...,
How has the role of leadership ch...,
Why is leadership increasingly im...
13
cards
1.5 - Role of an Entrepreneur
What is a business 1,
Benefits of business to society 2,
Entrepreneurs and start ups 3
9
cards
1.5 - Entrepreneurial motives amd characteristics
What is enterprise 1,
What is an entrepreneur 2,
Financial motives for starting a ...
8
cards
1.5 - Business Objectives
What are business objectives 1,
Purpose of business objectives 2,
Hierarchy of objectives 3
15
cards
1.5 - Forms of business
What is the main difference betwe...,
What does unlimited liability mean 2,
What does limited liability mean 3
33
cards
1.5 - BUSINESS CHOICES
What is opportunity cost 1,
Why is opportunity cost important...,
What are some real world examples...
7
cards
1.5 - Moving from entrepreneue to leader
Why is moving from an entrepreneu...,
What is the key difference betwee...,
What are the main challenges entr...
5
cards
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Edexcel Business A-level - Theme 1
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