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EGE

This class was created by Brainscape user Helene Dall. Visit their profile to learn more about the creator.

By: Helene Dall
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Decks in this class (14)

Viewpoints on globalization
Explain levitt t 1983,
Explain ghemawat 2003 viewpoint o...,
Explain how tesla according to le...
4  cards
The concept of distance
Describe distance,
Describe psychic distance,
Mention authors on distance
8  cards
Theoretical perspectives on firms' internationalization
Explain the frameework of drivers...,
Why use theory on internationaliz...,
Researchers to know upon the 4 th...
5  cards
The learning perspective
What type of theory,
What type of drivers,
Mention core assumptions in the l...
17  cards
Inter-organizational perspective
Explain the drivers and emergent ...,
What type of theory does the inte...,
What assumption does the io persp...
16  cards
Strategic competition perspective
Explain the drivers of the strate...,
What are the assumptions fof the scp,
What kind of theory is scp
15  cards
Institutional-economic perspective
Who is the father of transaction ...,
Which researchers on iep,
What are sources to transaction cost
13  cards
Measurement, motives and performance
What are the differnt motives for...,
Do we always get economics of sca...,
How does going abroad affect the ...
11  cards
International market selection
Explain the systematic approach t...,
Explain the non systematic approa...,
Explain the relational approach t...
11  cards
International market expansion
What is market expansion about,
Market expansion strategy concerns,
Overall what expansion strategies...
11  cards
Market entry mode
Distinguish entry mod typology,
Distinquish equity and non equity...,
The market entry mode is about
10  cards
Global branding
Why should the firm brand its pro...,
Why use brand communities,
Which authors on global branding
9  cards
Global marketing decisions
Marketing deals with,
Explain the aaa framework by ghem...,
Mention the three levels of the p...
8  cards
Global business models
What is a global business model,
Why have a good business model,
Key authors to remeber on global ...
6  cards

More about
EGE

  • Class purpose General learning

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