ESP I. midterm 1.

This class was created by Brainscape user Sára Szabó. Visit their profile to learn more about the creator.

Decks in this class (16)

Basics
What is the business of business 1,
Csr 2,
Incentive 3
6  cards
Funding
All income 1,
The grouping of funding 2,
What is retained profit 3
19  cards
For Profit commercial enterprises
Sole trader sole proprietorship e...,
Partnership bt 2,
Company corporation ltd 3
3  cards
For Profit social enterprises
For profit social enterprises 1,
What are cooperatives 2,
What are financial cooperatives 3
9  cards
Non-profit enterprises and NGOs
Non profit enterprises and ngos 1
1  cards
Sectors of Business Activity
Primary sector 1,
Secondary sector 2,
Tertiary sector 3
4  cards
Personality types
Leaders 1,
Managers 2
2  cards
Leader/manager styles
Autocratic 1,
Paternalistic maternalistic 2,
Democratic 3
5  cards
Motivational theiories
Friedrick wilson taylor s scienti...,
Theory of x and y 2,
Maslow s pyramid 3
6  cards
Evaluation schemes
Top down 1,
Peer to peer evaluation scheme 2,
360 degree evaluation scheme 3
3  cards
Product life cycle and 4p-s
What are the 4p s 1,
What are the steps of product lif...,
Introduction stage 3
7  cards
Targeting
Mass marketing 1,
Differentiated segmented marketing 2,
Niche marketing 3
4  cards
Market segmentation
Demografic segmentation 1,
Geographic segmentation 2,
Psychocgaphic segmentation 3
4  cards
Product portfolio analysis
Market growth 1,
Market share 2,
The bcg matrix 3
5  cards
Pricing
Cost plus pricing mark up pricing 1,
Penetration pricing 2,
Price skimming 3
6  cards
Other
Joint venture vs strategic allian...
1  cards

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ESP I. midterm 1.

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