This class was created by Brainscape user Alyahs -. Visit their profile to learn more about the creator.
By:
Alyahs -
- decks
- flashcards
- learners
Decks in this class (9)
Lecture 2: Analysing The Marketing Environment
Microenvironment 1,
Macroenvironment 2,
Microenvironmental forces 3
16
cards
Lecture 3: Company and Marketing Strategy: Partnering to Build Customer Relationships; Understanding Competitors
Strategic planning 1,
1 define mission statement 2,
2 set goals and objectives 3
9
cards
Lecture 4: Understanding Consumer Buyer Behaviour
What is consumer market 1,
Characteristics affecting consume...,
Cultural 3
7
cards
Lecture 5: Customer-Driven Marketing Strategy: Creating Value for target customers
Why segment the market 1,
Customer value driven marketing s...,
Step 1 market segmentation 3
7
cards
Lecture 6: Products, Services, and Brands: Building Customer Value
What is a product 1,
Core product actual product augme...,
Types of consumer product 3
3
cards
Lecture 7: Pricing: Understanding and Capturing Customer Value
Considerations when setting a pri...,
Major pricing strategies 2,
Factors affecting pricing decisio...
6
cards
Lecture 8: Marketing Channels: Delivering Customer Value
What are marketing channels 1,
How channel members add value 2,
Marketing channel levels 3
6
cards
Lecture 9: Promotions: Engaging and Capturing Customer Value using Traditional & Digital Marketing
Definitions 1,
Advertising 2,
Public relations 3
7
cards
Lecture 10: Marketing Plan Enhancements (Extended Marketing Mix for Digital Marketing) - Physical Evidence, Process, People
Physical evidence 1,
People 2,
Process 3
3
cards
More about
FOM EST
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Alyahs -'s FOM EST flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
FOM
- 101 decks
- 3266 flashcards
- 4 learners
Decks:
Homeostasis, Life At Cellular Level, What Is Health, And more!
FoM
- 38 decks
- 1346 flashcards
- 2 learners
Decks:
Anatomy Of The Cell, Cell Cycle, Diversity Of Cells And Their Function, And more!
Year 1- FoM
- 55 decks
- 2427 flashcards
- 91 learners
Decks:
Proteins 1, Proteins 2, Health Disease, And more!
Year 1- Principles of Disease (FOM)
- 40 decks
- 1719 flashcards
- 7 learners
Decks:
Introduction To Microbiology, Introduction To Bacteria, Introduction To Viruses, And more!
