This class was created by Brainscape user Ross Elliott. Visit their profile to learn more about the creator.
By:
Ross Elliott
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Decks in this class (20)
KW Research & Planning
What is mergewordscom
1
cards
Keyword Planner Tool
Where do you find the kwp,
What are the 2 function options i...
2
cards
Fundamentals / General
What is google adwords 3 main parts,
Whats so great about adwords adve...,
What s the difference between cli...
34
cards
Creating a new Campaign
Create campaign without a goals g...,
Network google search network is ...,
When someone puts words into goog...
32
cards
Geo Targeting
A great way to see edit your targ...,
See which locations are generatin...,
There is no need to exclude areas...
42
cards
Match Types
What is the most precise match ty...,
What is the syntax for the phrase...,
How does the exact match type dif...
9
cards
Negative Keywords
What happens if i apply a negativ...,
Negs dont work like positive kws ...,
Where to find negative kw lists
8
cards
Optimal Adgroups & Ads
Each ad group contains what 3 ele...,
When someone puts words into goog...,
Build each ad group the same way ...
22
cards
Ad Rotation
What were the 4 ad rotation optio...,
Select rotate used to be also cal...,
What s it mean when g optimises a...
9
cards
Bid Strategies & Budgeting
Whats the difference between thes...,
What does the daily budget settin...,
Can you set max cpc in google ads...
11
cards
Filters
How can you filter a list of ads ...,
Scenario problem you are analysin...
2
cards
Device Targeting
How do you target mobile devices ...,
How can you quickly check kpis ac...,
You wouldnt do device targeting i...
3
cards
Ad Extensions
Can you apply ad extensions at th...,
Call extensions how do you edit t...,
Ad extensions create more to clic...
17
cards
Tracking
Utm parameters in a url identify ...,
Utm parameters stands for they we...,
Utm parameters are variants of ur...
6
cards
Auction dynamics & performance (SERP visibility)
Ad position refers to the orderin...,
When did google remove the averag...,
What 4 metrics replaced average p...
29
cards
Campaign Reviews
Tom demers you really want to cro...,
If your quality scores are 10 or ...,
One quick way to determine which ...
9
cards
Language Settings
One of the settings you need to s...,
How does language targeting works...,
Re as i have only targeted uk goe...
6
cards
Dynamic Search Ads (DSA)
What are dynamic search ads dsas,
Dsas removes the need for you to ...,
G will use its index info of your...
10
cards
Policy Issues
Where can you quickly overview an...,
Where can you check the status of...
2
cards
Conversions in GADs
Conversions in gads are more full...,
How do pull in ga conversion goal...,
What are conversion action sets
4
cards
More about
Google Ads
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