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By:
Edward Zel
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Decks in this class (33)
Fundamentals 1
What is cpa,
What is ctr,
For keywords its good practice to...
71
cards
Language and Location
Performing search queries in alha...,
How many locations can you add to...,
What is used to target users by s...
11
cards
AW - How AW Works, Keywords
You can use keyword match types w...,
Google will automatically show yo...,
If you don t want your ads to sho...
28
cards
Fundamentals 2
Placement ads appear on only,
Gdn reach with keywords is called,
Gdn rach with specific site is ca...
56
cards
Budgets and Bidding
How many placement targeted text ...,
Is cpm bidding offered for the se...,
Currently what is cpm bidding ava...
60
cards
Ad Formats
How many double width characters ...,
What is the max length for headli...,
What is the max length for descri...
97
cards
Measurement and Optimization
Three primary elements of quality...,
What is way to optimize roi,
Which of the following options wo...
21
cards
Exam Notes 1
__ is not considered when determi...,
Why may you want to set a cpc bid...,
An advertiser has decided to use ...
28
cards
Managing Multiple Accounts
Does the mcc allow for third part...,
With mcc can you access and contr...
2
cards
AW - Placements
A placement has to be part of the,
You can only add managed placemen...,
If you choose popular sites or ar...
27
cards
AW - Ad Rank
Ad position is determined by your,
Your ad rank is a score that s ba...,
Your quality score is a measureme...
8
cards
Tingrack based on your advertising goals
Campaigns that are focused on inc...,
If you want to use adwords to inc...,
Increased sales of other types of...
13
cards
Tips for creating successful text ads
What are tips for creating great ads,
What happens when you edit ad text,
How long a review takes
9
cards
AW - Enhance your ad with extensions
Ad extensions create more reasons...,
What ad extensions cost,
Where extensions can be shown
31
cards
How costs are calculated in AdWords
Focus on clicks on your ads this ...,
Focus on impressions or the numbe...,
Focus on conversions or when peop...
8
cards
Understanding bidding basics
Focus on clicks cpc bidding gives...,
Focus on impressions cpm bidding ...,
Focus on conversions with this ad...
42
cards
Avoid a depleted daily budget
Avoid a depleted daily budget if ...,
Avoid a depleted daily budget wha...,
Lower your bids in campaigns that...
7
cards
Costs might exceed / understanding charges
Why costs might exceed your avera...,
When your ads are shown more ofte...,
Why campaigns might cost more tha...
9
cards
The Google Network
This bundle of sites we call the ...,
The search network consists of,
The display network consists of
15
cards
Notifications and Opportunities
Examples of notifications red tri...,
Receiving notifications via email...,
Share and manage levels of accoun...
12
cards
Keywords
Using phrase match with phrase ma...,
Using phrase match we ll also sho...,
Using phrase match close variants...
19
cards
Location and Language
Exclude ads from geographic locat...,
Exclude ip addresses getting unwa...,
Why exclude by ip address here ar...
8
cards
Ad Formats
Create a video ad with the ad gal...,
Create a video ad with the ad gal...,
In stream video ads allow you to ...
6
cards
Enhanced Cost Per Click (ECPC)
Enhanced cost per click ecpc is a...,
Ecpc does a similar job for your ...,
When enhanced cost per click ecpc...
16
cards
Measurement and optimization
What s roi roi is the ratio of your,
One way to define roi is,
Why roi it matters
17
cards
Performance, profitability, and growth
Scaling budget by performance bes...,
Example if you re running a profi...,
A campaign that scales by perform...
19
cards
Managing multiple accounts
What is mds manager defined spend...,
What is mds if you decide to move...,
What is mds you ll be billed for ...
8
cards
OE
Which video ad format is preferre...,
What do you understand by the wor...,
On which page you can change your...
16
cards
OE 2 Ads
Your ad includes the phrase your ...,
What is the formula for ad rank o...,
What is the best way to achieve t...
11
cards
OE 3 Ad Group, Bidding, Search
Why is it a bad idea to duplicate...,
What is the effect of including b...,
Why is it important to group simi...
20
cards
OE 4 Video, Campaign, CTR, Conv. Display
What does a pending campaign in a...,
With a new campaign what effect c...,
You have a new product line and w...
19
cards
OE 5 Keywords, Language, Location, MCC
From which adwords tool can you g...,
Q what is keyword contextual targ...,
Q for a direct response campaign ...
12
cards
OE 6 Quality Score
Q what is the formula for ad rank...,
Q what are some recommendations f...,
Q what happens when the quality s...
7
cards
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google adwords fundamentals exam
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