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By:
Fran Chacon
- decks
- flashcards
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Decks in this class (42)
1. The Market
What is marketing,
Market size,
4 p s
20
cards
2. Market research
Advantages of primary or field re...,
Disadvantages of primary or field...,
Consumer panels
16
cards
3. Market positioning
Market orientated,
Product orientated,
Market positioning
11
cards
4. Demand
Demand,
Basic law of demand,
Ceteris paribus
14
cards
5. Supply
What is supply,
The basic law of supply,
What is a movement in the supply ...
6
cards
6. Markets
When is a market in equilibrium,
What s the clearing price,
Total revenue total expenditure
9
cards
7. Price Elasticity of Demand (PED)
Calculation of price elasticity o...,
Factors influencing ped,
Price elasticity demand
5
cards
8. Income Elasticity of Demand (YED)
Calculation of income elasticity ...,
Factors influence income elastici...,
The significance of income elasti...
7
cards
9. Marketing objectives and strategy
Marketing objectives,
The product life cycle,
Introduction product life cycle
42
cards
10. Product/service design
Design mix,
Function desing mix,
Aesthetics design mix
15
cards
11. Promotion and branding
Above the line promotion,
Below the line promotion,
Sales promotions below the line p...
22
cards
12. Pricing strategies
Pricing strategies,
Cost plus pricing,
Price skimming
13
cards
13. Distribution
1
cards
14. Approaches to Staffing
Number of employees in a small bu...,
Number of employees in a medium s...,
Number of employees in a large bu...
26
cards
15. Recruitment, selection and trainning
Recruitment and selection,
Stages in the recruitment and sel...,
Job description
26
cards
16. Organisational Design
Formal organisation,
Organisational chart,
Employee roles in the organisatio...
16
cards
17. Motivation in theory and practice
Bonus,
Commission,
Consultation
30
cards
18. Leadership
Autocratic leadership,
Democratic leadership,
Laissez faire leadership
10
cards
19. Role of an entrepreneur
Role of an entrepreneur,
Setting up process of a business,
Running and expanding developing ...
7
cards
20. Entrepreneurial motives and characteristics
Characteristics,
Skills required by entrepreneurs,
Reasons why people set up businesses
5
cards
21. Business objectives
Businesses need to have clear obj...,
Smart,
One of the most importante object...
14
cards
22. Business choices
Choices,
Opportunity cost,
Trade offs
3
cards
Answer structure
6 mark,
8 mark,
10 mark
5
cards
23. Planning
The contents of a business plan,
An executive summary,
Elevator pitch
15
cards
24. Internal finance
Need for finance,
Owner s capital,
Retained profit
11
cards
25. External finance
Sources of external finance,
Mehtods of finance,
Authorised share capital
17
cards
26. Forms of business
Forms of business,
Advantages of operating as a sole...,
Disadvantages of operating as a s...
32
cards
27. Forms of business: PLCs
Advantages of public limited comp...,
Disadvantages of public limited c...,
Barriers to entry
7
cards
28. Liability
Advantages of unlimited liability,
Disadvantages of unlimited liability,
Advantages of limited liability
16
cards
29. Sales, Revenue & Cost
Ways of improving sales volume,
Ways of improving sales revenue,
Average cost or unit cost
13
cards
30. Sales Forecasting
Most popular technique used to pr...,
Components a business wants to id...,
Benefits of sales forecasting
13
cards
31. Break Even
Unit contribution,
Total contribution,
Total contribution multiplication
11
cards
34. Profit
Gross profit is the difference,
Operating profit is the difference,
Profit for the year net profit is...
16
cards
35. Liquidity
Liquidity,
Current ratio,
Acid test ratio
23
cards
36. Business failure
Internal causes of business failure,
External causes of business failure,
Administration
6
cards
37. Production, productivity & efficiency
Advantages of job production,
Disadvantages of job production,
Advantages of batch production
29
cards
38. Capacity utilisation
Capacity utilisation,
Drawbacks of under utilisation,
Benefits of under utilisation
6
cards
39. Inventory Control
Inventory stages,
Factors influencing inventory levels,
Implication of holding too much i...
13
cards
40. Quality Management
Quality control,
Quality management,
22
cards
41. Economic Influences
External influences,
Inflation,
How is inflation measured
34
cards
42. Legislation
The need for legislation in business,
Consumer issues influenced by leg...,
How does consumer legislation aff...
24
cards
43. The competitive environment
Numbers,
Size,
Behaviour
4
cards
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