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IMM

This class was created by Brainscape user Moritz Hofmann. Visit their profile to learn more about the creator.

By: Moritz Hofmann
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Decks in this class (10)

Grundlagen
Definition,
Tm vs rm,
Integriertes marketing stakeholder
7  cards
Rahmenbedingungen Internationalisierung
Rahmenbedingungen der internation...,
Generelle rahmenbedingungen,
Politisch rechtliche faktoren
12  cards
Formen Internationalisierung
Grundorientierung,
Stammlandorientierung,
Globale orientierung
5  cards
Internationale MaFo
Aufgaben ziele internationale mafo,
Definition,
Primarmarktforschung field research
12  cards
Ländermarktselektion & Metro
Entscheidungsformen landermarktse...,
Klassische landermarktselektierung 1,
Landermarktbewertung
15  cards
Internationale Betätigungsformen
Definition,
Systematik wahl betatigungsform,
Export
12  cards
Internationale ProductP
Entscheidungsfelder produktpolitik,
Internationales innovationsmanage...,
Internationale neuprodukteinfuhrung
20  cards
Internationale PriceP
Preis als qualitatsindikator,
Preisfindung,
Rahmenbedingungen der preisfindung
12  cards
Internationale CommP
Wirkungsmechanismen werbung,
Internationale kommunikationspolitik,
Werbebotschaft
17  cards
Internationale DistriP
Ziele,
Besonderheiten kaufsituation,
Direct marketing
11  cards

More about
IMM

  • Class purpose General learning

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