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Interactive and Digital Marketing

This class was created by Brainscape user Marisol Ann Ciovacco. Visit their profile to learn more about the creator.

By: Marisol Ann Ciovacco
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Decks in this class (16)

Module 1 Videos
Two types of research approaches,
Secondary data resources,
Primary data resources
49  cards
Chapter 1
Strategy,
Cluetrain manifesto,
Market share
59  cards
Chapter 4
Bounce rate,
Data sentiment analysis,
Focus group
42  cards
Chapter 20
Conversion optimisation,
A b test,
Ad server
36  cards
Module 2 Videos
Ux,
Website usability,
What is a prerequisite to a high ...
52  cards
Chapter 5
Above the fold,
Accessibility,
Breadcrumbs
41  cards
Chapter 18
Alt text,
Business to business b2b,
Business to consumers b2c
29  cards
Module 3 Videos
Serp,
How to search engines determine r...,
Why is seo important
49  cards
Module 4 Videos
Currently 60 of searches in the u...,
Brightedge seo software vendor re...,
Mobile ad spend has surpassed des...
65  cards
Module 5 Videos
What are audiences in digital mar...,
What is a dmp,
Google adwords audiences
31  cards
Module 6 Videos
Internet of things,
Iot current scenario trends,
Analog to digital digitization of...
47  cards
Module 7 Videos
72 of us ad spend for,
Mobile ads must be,
Trend for advertising platforms to
58  cards
Module 8
Benefits of social media,
Downside of social media,
The biggest downside of social media
36  cards
Module 9 Videos
Basic best practices regardless o...,
Very important to always create _...,
Hashtags were popularized by
55  cards
Module 10 Videos
Twitter,
Proven uses for twitter in market...,
Twitter ad objectives and targeting
49  cards
Extra Notes
1st internet wave,
2nd internet wave,
3rd internet wave
36  cards

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Interactive and Digital Marketing

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