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International Business Unit 3

This class was created by Brainscape user Angelina Kar. Visit their profile to learn more about the creator.

By: Angelina Kar
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Decks in this class (14)

What is Culture? Canadian Culture?
Culture,
Norms,
Social norms
4  cards
Determinants of Culture
What is a society,
What is culture,
New people immigrants entering a ...
8  cards
Cultural Awareness & Business Part I
Cultural and consumer needs and w...,
Cultural intelligence,
Cultural marketing
4  cards
Cultural Awareness & Business Part II
4 factors determine the need for ...,
Control of foreign operations,
Extent of foreign operations
6  cards
Recipe for a Global Brand
Five important steps in creating ...,
Choose your target markets carefully,
Make use of local knowledge
6  cards
Impact of Culture on Products and Services
Mpact of culture in business,
Cultural impact on products,
Cultural impact on services
6  cards
Business Meetings and Negotiations
Every country has a meeting cultu...,
Time perception,
Monochronic
8  cards
What is Marketing?
Marketing,
International marketing,
Economic marketing factors
9  cards
The International Marketing Mix & Marketing Strategies
The 4 ps,
Acquisition strategy,
Centralized marketing strategy
4  cards
Marketing mix - product
The marketing mix product,
Product development,
Decisions to be made
3  cards
International Marketing Mix - Pricing
Pricing strategies,
Penetration pricing,
Price skimming
7  cards
International Marketing Mix - Place
What is place,
How to sell,
Logistics
12  cards
International Marketing Mix - Promotion
Promotion,
Methods of promotion,
Advertising and promotion
4  cards
The Two Cs of International Marketing
The two cs of international marke...,
Demand,
Consumers
12  cards

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International Business Unit 3

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