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Introduction to international business

This class was created by Brainscape user Thomas Duinhoven. Visit their profile to learn more about the creator.

By: Thomas Duinhoven
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Decks in this class (16)

Introduction to international business
International business strategy,
The seven concepts of the unifyin...,
Centralised exporter
23  cards
Chapter 2
Core competencies,
Core competencies include,
Core products
16  cards
Chapter 3
Michael porter argues that a comp...,
The idea is that when a company e...,
Why does porter believe companies...
17  cards
Chapter 4
According to pankaj ghemawat mana...,
Differences between home and host...,
Ghemawat s term distance has diff...
11  cards
Chapter 5
Homogenization,
Centralization,
Homogenisation
12  cards
Chapter 11 - Foreign Distributors
Why do mnes establish relationshi...,
Issue of using distributors,
Low hanging fruit
8  cards
Chapter 12 - Strategic Alliances
Benefits of strategic alliances,
4 key principles successful compa...,
Why are asian companies more succ...
10  cards
Chapter 13 - Mergers and Acquisitions
Ghemawat and ghadar basic idea,
Why are there m as,
6 sources of biases for why manag...
8  cards
Chapter 6 - International Innovation
Idea of kuemmerle s,
The two types of labs by kuemmerle,
Home based exploiting
11  cards
Chapter 7 - International Sourcing and Production
The idea of ferdow,
3 changes in the ib environment a...,
6 possible roles for foreign manu...
12  cards
Chapter 8 - International Finance
Idea by lessard and lightstone,
What is economic pressure,
What should mnes do to reduce eco...
13  cards
Chapter 9 - International Marketing
Idea of levitt,
Levitt s foundations for global s...,
Quelch and klein
8  cards
Chapter 10 - Managing managers in the multinational enterprise
Black and gregersen think that wh...,
Managers are best positioned to,
Successful companies look for fiv...
5  cards
Chapter 14 - Role of Emerging Economies
Idea of khanna,
What characterises an emerging ec...,
Why are mnes attracted to develop...
10  cards
Chapter 17a - International Strategies of CSR
The idea of dunn and yamashita,
Why is csr important,
Hewlett packard hp focuses on thr...
17  cards
Chapter 17b - International Strategies of CER
Idea of porter and van der linde,
Environmental regulations can tri...,
5 major features that make good f...
6  cards

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Introduction to international business

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