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IPA Foundation exam

This class was created by Brainscape user Nicole Moncrieffe. Visit their profile to learn more about the creator.

By: Nicole Moncrieffe
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Decks in this class (7)

Module 1
The department for culture media ...,
What is gva and how is it measured,
Stats about the advertising and c...
19  cards
Module 2
The mad men era of advertising,
4 key agency types,
3 ownership types
13  cards
Module 3
Reasons to employ agencies,
What is brand share,
Business objectives must
11  cards
Module 4
What are the essential parts of a...,
Daniel kahneman coined the terms ...,
What is behavioural economics
8  cards
Module 5
What is brand planning,
What is communications planning,
What is media planning
24  cards
Module 6
What exactly is creativity,
4 principles for fostering a crea...,
Principles of a good creative brief
12  cards
Module 7
What is effectiveness,
Why is effectiveness important,
Les binet and peter field effecti...
10  cards

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IPA Foundation exam

  • Class purpose General learning

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