This class was created by Brainscape user Scott L. Visit their profile to learn more about the creator.
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Scott L
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Decks in this class (14)
Part I - Sales v Marketing
Who is the primary focus of marke...,
What does the marketing team deve...,
How are marketing and sales inter...
22
cards
Part 1 - Product Development Frameworks
What is ideo s dvf framework 1,
What three key factors does the d...,
How does the dvf framework aid pr...
25
cards
Part II - Lead Definitions and Types
What is a lead 1,
What is the difference between pr...,
Why is identifying different type...
9
cards
Part II - Lead Generation Strategies and Techniques
What is lead generation 1,
What are examples of lead generat...,
Why does lead generation use digi...
13
cards
Part II - Lead Management and Optimization
What is the lead conversion proce...,
Is lead generation part of sales ...,
What does marketing lead generati...
15
cards
Part II - Sales v Marketing v Lead within Lead Generation
What is the difference between a ...,
What is a prospect in sales 2,
Through what criteria are prospec...
47
cards
Part III - Funnels
What is a marketing funnel 1,
How many stages are in a marketin...,
What happens in the awareness sta...
40
cards
Part IV - Terms - GDPR
What is gdpr 1,
When did gdpr come into effect 2,
To whom does gdpr apply 3
10
cards
Part IV - Terms - A/B Testing
When is a b testing a good idea 1,
When is a b testing a bad idea 2,
How many variations should be in ...
19
cards
Part IV - Terms - HIPAA
What is hipaa 1,
What does the hipaa privacy rule ...,
Who are considered covered entiti...
10
cards
Part IV - Terms - CCPA
What is the california consumer p...,
What responsibilities does the ca...,
Who has privacy rights under the ...
6
cards
Words to know
Dtc 1,
Utm 2
2
cards
$100M Leads
In what 2 ways can a business grow 1,
In what 4 ways do you get more cu...,
Define lead 3
26
cards
Lean Marketing
Value stream mapping 1,
Flow 2,
The central question in lean mark...
41
cards
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Lead Generation
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