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M2-T4-Marketing Durable

This class was created by Brainscape user Matteo Moretti. Visit their profile to learn more about the creator.

By: Matteo Moretti
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Decks in this class (7)

Marketing standard
Les marketings,
Definifions,
Les concepts du maketing
3  cards
I. Qu’est-ce que le marketing durable ?
Definition,
La valeur etendue,
Objectif
8  cards
II. Les stratégies de marketing durable
Strategie 1 marketing durable what,
Strategie 2 marketing responsable...,
Strategie 3 marketing a impact why
3  cards
III. Le DÉMARKETING
De marketing,
Le demkg sous et les pressions de...,
Les avantages du demkg
5  cards
IV. Exemples de stratégies de marketing durable
Kering et la compensation carbone,
Evian et les bouteilles sans etiq...,
Decathlon rent
4  cards
V. Évolution des consommateurs : du consommateur égotique au consommateur conscientisé
Consommateur egotique,
Consommateur conscientise,
Exemples d entreprises engagees
3  cards
VI. Méthodologie pour une stratégie de marketing durable efficace
Diagnostic initial,
Alignement des valeurs de la marque,
Mesure des resultats
3  cards

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M2-T4-Marketing Durable

  • Class purpose General learning

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